Built by someone who has run Google Ads accounts every week for ten years.
DGENCY exists because Hamid kept seeing the same account handed from one junior media buyer to the next, with the owner paying for the learning curve. This is the agency he would have hired.
From a notepad of phone calls to a revenue feedback loop.
DGENCY was not founded with a pitch deck. It grew out of one person running accounts every week and noticing what separated the ones that made money from the ones that only made leads.
- 2014First AdWords accounts
Hamid starts managing search campaigns for local service businesses while finishing an MBA in marketing. Manual bidding, exact match, phone calls counted on a notepad.
- 2016Tracking becomes the job
The first accounts where call tracking and CRM data were connected back to keywords. Cost per lead stopped being the metric. Cost per booked job took its place, and never left.
- 2019DGENCY becomes a Google Partner
The team grows to include a conversion specialist and a developer, because landing pages and tracking were always the bottleneck. Everything stays in-house.
- 2022Smart bidding, done honestly
Google's automation only works when the conversion data is clean. DGENCY builds its offline conversion and lead-scoring process so smart bidding learns from closed deals, not form fills.
- 2024AI in the workflow
Nightly search term mining, call transcript scoring and ad drafting move to in-house AI tooling. Senior people get their hours back for decisions. Nothing ships without a human approving it.
- TodayLead gen only, US only
140+ accounts later, DGENCY takes a limited number of home services, legal, healthcare and aesthetics clients, and runs each one like it is the only one.
Six rules every account is run by.
If a change cannot be measured against booked jobs, signed cases or scheduled patients, it is an opinion. We run on numbers you get paid on.
If your landing page is the problem, we say so before you pay us. If your budget is too small for your niche, we tell you what it would take instead of taking the money.
Every account is run by people with years of hands-on Google Ads experience. We cap how many clients we take so that stays true.
Machines mine search terms and score calls at 3am. Hamid decides what changes. That is the right division of labour and we do not pretend otherwise.
Campaigns, tracking, landing pages and history live in accounts you own. If you ever leave, everything stays with you.
Three months is the minimum, because that is how long a proper rebuild and learning period takes. If we miss the agreed target, we work free until we hit it.
Everything in-house. Nothing white-labelled.
Ads, conversion tracking, landing pages, web development and client success are all people on our payroll who sit in the same weekly account reviews. No offshore fulfilment, no subcontractors doing the work with our name on it. That is why we can promise the same people for the life of your account.
Meet the team- 10+ yrsRunning Google Ads, from AdWords to AI-driven bidding
- $38M+Lead-gen ad spend managed for US businesses
- 140+Home services, legal and healthcare accounts
- −41%Average cost per booked job in the first 90 days
Want to know if we are the right fit?
Take the scorecard or book a call. Hamid will tell you honestly whether DGENCY can move your numbers, and what it would take.