About DGENCY

Our story

DGENCY exists because Hamid kept seeing the same account handed from one junior media buyer to the next, with the owner paying for the learning curve. This is the agency he would have hired.

Est. 2016

How DGENCY got here

From two in-house accounts to 140, one rule the whole way: count the booked jobs and tell Google about them.

  1. 2014

    The first AdWords accounts

    Hamid, fresh from an MBA in marketing, takes over a plumbing company and a dental practice account in-house and rebuilds both around booked jobs. Both are still running.

  2. 2016

    DGENCY is born

    Three clients, one laptop, and a rule that would never change: no account is optimized until the tracking can see a booked job.

  3. 2017

    First home services roster

    Ten HVAC, plumbing and roofing companies across Florida and Texas. The emergency and replacement split becomes the standard structure.

  4. 2018

    Legal and healthcare

    The first injury firm and the first multi-location dental group. HIPAA-safe tracking and 24-hour intake rules are written down.

  5. 2019

    The fee goes flat

    Percentage-of-spend pricing is dropped for a flat management fee, because it paid us to spend more, not to book more.

  6. 2020

    Remote-first

    The team moves fully remote and hires across the US. Every account gets an experienced strategist beside Hamid.

  7. 2021

    The hundredth account

    Booked-job imports become mandatory on every account. Cost per booked job replaces cost per lead in every report.

  8. 2023

    The nightly engine goes live

    Our search-term, negative and pacing engine runs across every account every night. The team stays at ten people while the roster grows.

  9. 2024

    Fee to zero

    The guarantee is written into every contract: miss the agreed target at the end of month three and the management fee is $0 until it is hit.

  10. 2026

    140 accounts, 40 metros

    Home services, legal and healthcare businesses in forty US metros, a $38M lead-gen spend history, and four new clients a quarter.

What makes us different

The DGENCY team around the table
We believe owners pay for results, not reports.

Every report starts with cost per booked job and revenue from ads. If a month misses, it says why and what changes next.

We have run accounts in-house, so we think like the owner.

Hamid ran accounts in-house before running an agency. We think like the person paying the invoice, which is why we say no to spend that will not book.

AI does the night shift on every account.

Nightly search-term mining, negative lists, pacing and anomaly checks on every account, so strategists spend their time on judgment.

Nobody on your account is junior.

Hamid plus one dedicated Google Ads strategist, on every call, with tracking and page builders behind them. Four new clients a quarter keeps it that way.

You see everything we see.

Your own account, every search term, every call recording, and a written plan you keep whether or not you hire us.

One target, agreed in writing.

The target is your cost per booked job, agreed in writing. Hit it and we scale; miss it at month three and the fee is zero.

Life at DGENCY

Where the work happens

A remote-first team across the US, on a call with a client most hours of the day.

Hamid, founder of DGENCY
A note from our founder

I started DGENCY because I kept watching the same thing happen to good businesses: the account gets handed to a junior buyer, the report says cost per lead is down, and the owner is not any happier because the phone is ringing with the wrong people. The fix was never clever. Count the booked jobs, tell Google about them, split the campaigns by what a customer is worth, and answer the phone. Everything we have built since, the nightly tooling, the flat fee, the guarantee, exists to make that boring discipline hold at scale. If you sell through calls and quotes and you want an account run that way, I would like to talk to you.

HamidFounder, DGENCY
Recognition

We don't do this for the badges. But they do show we did the work.

Certified on every platform we run, and reviewed by the owners we run them for.

Google Ads

Google Partner · Search, Display, Video, Shopping and Measurement certified

Meta Certified

Media Buying Professional and Marketing Science certified

Google Analytics

GA4 certified, with server-side and consent-mode implementations in production

DigitalMarketer

Certified Customer Acquisition and Conversion Funnel specialists

Microsoft Advertising

Certified professionals for Bing search and audience campaigns

4.9 on Google

86 reviews from owners who sign the invoices

What owners say

Straight from the people who sign the invoices.

Use the arrows to read more.

8 client stories
★★★★★

“Three agencies before DGENCY. Every one of them sent me a report with a bunch of graphs. Hamid sent me a spreadsheet of booked jobs and what each one cost. That was the whole difference.”

Rick Moreno
Rick MorenoOwner, Canyon Air Conditioning
★★★★★

“They told me in the first call that my landing page was the problem, not the ads. I did not want to hear it. They were right, and signed cases went from four a month to fourteen.”

Danielle Harper
Danielle HarperManaging Partner, Harbor Injury Law
★★★★★

“We are a small practice. I was worried we would be too small for a real agency. Hamid looks at our account personally and my front desk knows exactly which new patients came from ads.”

Dr. Sana Patel
Dr. Sana PatelOwner, Bright Smile Dental
★★★★★

“Our old agency reported clicks. DGENCY reports booked jobs, and the number went from 61 to 140 a month on the same budget once the tracking was honest.”

Marcus EllisonOwner, Summit Air & Heat
★★★★★

“Hamid called our office as a customer before we signed and told us we missed a 4pm call. That is the level of detail. Cost per booked job is down 38 percent.”

Lena OrtizGeneral Manager, TrueLine Plumbing
★★★★★

“Three quotes a week became eleven. The difference was the search terms they cut and the financing line they put in the ad. Nothing fancy, just correct.”

Grant WhitakerOwner, Bluegrass Roofing
★★★★★

“We are a two-attorney firm. They gave us a plan for $5,000 a month and did not try to sell us $20,000. Consults are up 70 percent and the fee is flat.”

Meera NairPartner, Keystone Estate Law
★★★★★

“Quarterly plans at $41 each from Local Services Ads and search together. Our previous agency never turned LSAs on. They did it in week two.”

Tom ReyesOwner, Evergreen Pest Co
FAQ

Common questions

More on the FAQ page.

How big is your team? Will I actually get attention?

Ten people, all in-house. Every account gets Hamid plus one dedicated Google Ads strategist, and they are the people on every call. We take four new clients a quarter so that stays true.

What makes you different from every other agency claiming to use AI?

Our tooling runs on every account every night, mining search terms, updating negatives, checking pacing and flagging anomalies. You can see its work in your own account. The judgment calls are still made by a person who has run accounts since 2014.

Do you require long-term contracts?

A three-month minimum, because that is how long it takes to fix tracking, rebuild and prove the number. After that, month to month. If the agreed target is missed at the end of month three, the fee is $0 until it is hit.

Can I talk to current clients?

Yes. Once we have had the first call and know your niche, we introduce you to a client in a similar business.