Case study · HVAC
Cost per booked job ($142 to $59): −58% for Summit Air & Heat
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
Google Ads for home services
Search, Local Services Ads and remarketing for the trades, built around the way homeowners actually buy: an emergency call today or a three-quote replacement over two weeks. Every account measured on booked jobs.
- $38M+Lead-gen ad spend managed since 2014
- 140+Home services, legal and healthcare accounts
- −41%Average cost per booked job, first 90 days
- 4.9Google rating from 86 reviews
3 case studies · use the arrows or pick a client
Case study · Roofing
Signed replacements in one hail season: 38 for Bluegrass Roofing
A storm campaign built before the season, replacement terms split by county with financing in the ad, Google Guaranteed live before hail, and drone bumpers during the decision window.
Case study · Plumbing
Cost per booked job (from $121): $52 for TrueLine Plumbing
Intake fixed first, emergency and big-ticket work split, north and south corridors separated, and booked jobs imported back into Google.
Home services is where we started and where most of our accounts live. The pattern repeats across every trade: emergency intent that must be answered live, big-ticket replacements that need financing in the headline, a season that decides the year, and a Google Guaranteed badge most competitors never set up properly. We have run this playbook for HVAC, plumbing, roofing, electrical, pest, restoration and garage doors in forty metros, and the cost per booked job benchmarks on every page come from those accounts.
Four phases, from audit to scale
Every engagement follows the same sequence, because it is the sequence that turns ad spend into booked jobs, month after month.
We go through every
01: Deep audit
We go through every dollar you have spent so far
Every search term, bid change, landing page and call recording from the last twelve months goes through the audit. We find the money that is leaking, the conversions Google was never told about, and the two or three changes that would move the cost per booked job the most.
02: Blueprint
A written plan that maps budget to the jobs that pay
Campaign structure by service value and urgency, the negative lists, the offers, the landing pages and the tracking plan, in a document you keep whether or not you hire us. You see it before week two.
03: The build
Built in your own account, owned by you
Tight campaigns, ads written for the person about to call, pages built for calls and quote requests, bidding set to lead value rather than cost per lead. Everything named so the next person can read it.
04: Run, learn, scale
AI mines the account every night. Hamid makes the decisions that matter.
Search terms, negatives and budget pacing are checked nightly by our tooling. Weekly reviews look at booked jobs, not clicks. Budget scales only when the cost per booked job holds, and the monthly review talks about revenue.
We are usually the last agency our clients hire.
We will tell you when the ad budget is the wrong lever.
If the phone is answered at 4pm on the third ring, or the landing page has no price and no reviews, more budget makes the problem more expensive. We say so on the first call, and we fix the leak before we scale the spend.
Honest reporting, even when the number is bad.
You get the account in your own name, every search term, every call recording and a monthly report that starts with cost per booked job. If a month misses, the report says why and what changes next.
AI does the repetitive work. Hamid makes the decisions that matter.
Search term mining, negative lists, pacing and anomaly checks run every night through our tooling. The judgment calls, which offer to lead with, when to cut a campaign, when to add a layer, are made by someone who has run accounts every week since 2014.
Our fee drops to zero if we miss the target.
Three-month minimum, an agreed cost per booked job, and if we have not hit it by the end of month three, the management fee is $0 until we do. It keeps our incentives where yours are.
The trades we run, with the numbers on every page.
Each niche page carries the benchmarks, the campaign blueprint, the negatives, the seasonality and a matching case study.
HVAC
Emergency repair and replacement split, summer and winter budgets, LSAs beside search.
Open page →Plumbing
Call ads while dispatch answers, water heaters and repipes in their own campaign.
Open page →Roofing
Storm campaigns built before the season, replacement with financing, drone bumpers.
Open page →Electrical
EV chargers, panels and generators as high-ticket campaigns; service calls separate.
Open page →Pest control
Plans, termite and seasonal pests split; LSAs at $20 to $50 a lead.
Open page →Water damage restoration
Emergency search and call ads around the clock, LSAs, no wasted prospecting.
Open page →Garage doors
Repair by neighborhood for the same-day call, new doors as a visual sale.
Open page →Every trade
Booked-job imports, call scoring and LSA disputes, the same on every account.
Open page →Real people run your account. AI does the night shift.
DGENCY is a ten-person team of Google Ads specialists, landing page builders and tracking engineers, all in-house, led by a founder who has managed lead-gen accounts since the AdWords days. No junior buyer with forty accounts. Every client gets Hamid plus one dedicated Google Ads strategist, and the two of them are on every call.
8 client stories
“Three agencies before DGENCY. Every one of them sent me a report with a bunch of graphs. Hamid sent me a spreadsheet of booked jobs and what each one cost. That was the whole difference.”
Rick MorenoOwner, Canyon Air Conditioning
“They told me in the first call that my landing page was the problem, not the ads. I did not want to hear it. They were right, and signed cases went from four a month to fourteen.”
Danielle HarperManaging Partner, Harbor Injury Law
“We are a small practice. I was worried we would be too small for a real agency. Hamid looks at our account personally and my front desk knows exactly which new patients came from ads.”
Dr. Sana PatelOwner, Bright Smile Dental
“Our old agency reported clicks. DGENCY reports booked jobs, and the number went from 61 to 140 a month on the same budget once the tracking was honest.”
Marcus EllisonOwner, Summit Air & Heat
“Hamid called our office as a customer before we signed and told us we missed a 4pm call. That is the level of detail. Cost per booked job is down 38 percent.”
Lena OrtizGeneral Manager, TrueLine Plumbing
“Three quotes a week became eleven. The difference was the search terms they cut and the financing line they put in the ad. Nothing fancy, just correct.”
Grant WhitakerOwner, Bluegrass Roofing
“We are a two-attorney firm. They gave us a plan for $5,000 a month and did not try to sell us $20,000. Consults are up 70 percent and the fee is flat.”
Meera NairPartner, Keystone Estate Law
“Quarterly plans at $41 each from Local Services Ads and search together. Our previous agency never turned LSAs on. They did it in week two.”
Tom ReyesOwner, Evergreen Pest Co
FAQ
Common questions
More on the FAQ page, or send your numbers with the growth plan request for a written answer.
Which home services niches do you run?
HVAC, plumbing, roofing, electrical, pest control, water damage restoration and garage doors are the ones with dedicated pages and benchmarks. We also run landscaping, painting, remodeling and cleaning companies where the model is the same: calls and quotes.
How much should a home services company spend?
From $100 a day, with $3,000 a month or more recommended. HVAC and roofing usually need $4,000 to $6,000 to buy enough of the high-value searches; pest control and garage doors can start lower.
Do you set up Local Services Ads?
Yes, for every eligible trade, from day one. License and insurance paperwork goes in at onboarding, reviews are requested after every job, and junk leads are disputed weekly.
What about storm and seasonal demand?
Storm and seasonal campaigns are built in advance and held at $0 with a pre-agreed standby budget, so they switch on within the hour when the forecast turns.
Can you handle multiple locations?
Yes. Multi-location companies get a campaign per location or zone with its own budget, and the report shows cost per booked job by location.
How do you measure a booked job?
Call tracking with recordings and a duration rule, booking events from your dispatch software, and closed jobs imported back into Google with values.
Do your homework
Ask your favorite AI about DGENCY.
Paste the question into the model you trust. We would rather you check than take our word for it.
Small team. Real experts. The best tracking in the business.
Client results
The proof is in the booked jobs
Accounts in this vertical, before and after.
4 accounts · use the arrows
HVAC−58%Cost per booked job ($142 to $59)
+188%Booked jobs per month in 5 months
Summit Air & Heat
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
Read the caseRoofing38Signed replacements in one hail season
−52%Cost per signed job
Bluegrass Roofing
A storm campaign built before the season, replacement terms split by county with financing in the ad, Google Guaranteed live before hail, and drone bumpers during the decision window.
Read the casePlumbing$52Cost per booked job (from $121)
+131%Booked jobs per month
TrueLine Plumbing
Intake fixed first, emergency and big-ticket work split, north and south corridors separated, and booked jobs imported back into Google.
Read the case
Pest control$41Cost per new quarterly plan
+96%New contracts per month
Evergreen Pest Co
Local Services Ads switched on in week two, tourist clicks filtered out, plans and termite work split, and a new-resident offer for the growth corridors.
Read the case Free growth plan
Let's get you a growth plan.
Send your details and Hamid reviews your account, your market and your competitors before the call, then walks you through the five changes that would move your cost per booked job the most. No contracts. Just answers.
- 01An experienced Google Ads strategist calls you. Not a sales rep. Not an SDR.
- 02We audit your account and show you exactly where money is being wasted.
- 03You get a plan built around your margins, your data and your goals.
Request your free growth plan
Emailhamid@dgency.com
ResponseA reply within one business day, every time
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