Quarterly plans at $41 each for an Orlando pest control company
Local Services Ads switched on in week two, tourist clicks filtered out, plans and termite work split, and a new-resident offer for the growth corridors.
- $41Cost per new quarterly plan
- +96%New contracts per month
The challenge
The previous agency had never switched on Local Services Ads, tourist clicks from the resort corridor ate a fifth of the budget, and termite inspections shared a campaign with one-time sprays.
What we did
- 01
Local Services Ads in week two
Google Guaranteed live at $28 a lead, reviews requested after every job, disputes weekly.
- 02
Tourists filtered out
Presence-only targeting, the resort corridor excluded, negatives for hotel and vacation terms.
- 03
Plans and termite split
Quarterly plans, termite and seasonal mosquito each get a campaign and a budget.
- 04
New-resident offer
A first-service offer for the growth corridors around Lake Nona and Horizon West.
The outcome
New quarterly contracts nearly doubled at $41 per new plan, with LSAs and search together producing the lowest blended cost per contract the company has seen.
“Quarterly plans at $41 each from Local Services Ads and search together. Our previous agency never turned LSAs on. They did it in week two.”
Other accounts, before and after.
HVACSummit Air & Heat
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
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Personal injuryHarbor Injury Law
Case-type campaigns, 24-hour intake with recorded calls, Local Services Ads beside search, and signed cases imported back into Google.
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DentalBright Smile Dental
Treatment-specific landing pages (implants, Invisalign, emergency), online booking tracked as a conversion, and Local Services Ads added once reviews passed 100.
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RoofingBluegrass Roofing
A storm campaign built before the season, replacement terms split by county with financing in the ad, Google Guaranteed live before hail, and drone bumpers during the decision window.
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PlumbingTrueLine Plumbing
Intake fixed first, emergency and big-ticket work split, north and south corridors separated, and booked jobs imported back into Google.
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Estate planningKeystone Estate Law
Flat-fee campaigns by matter type, regions split with town-named ads, online consult booking tracked as the conversion, and remarketing over the decision window.
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ChiropracticNorthside Chiropractic
New-patient and auto-injury campaigns split, booking tracked HIPAA-safe, remarketing removed from condition pages, and suburb ad groups with their own offers.
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How an operator who ran AdWords in 2014 built the agency he could never hire.