New patient bookings up 240% for a single-location dental practice
Treatment-specific landing pages (implants, Invisalign, emergency), online booking tracked as a conversion, and Local Services Ads added once reviews passed 100.
- $6.40Revenue per $1 of ad spend (from $2.10)
- +240%New patient bookings in 4 months
The challenge
A new practice with a generic "dentist near me" campaign, one landing page for every treatment, and online bookings that were never counted as conversions. Implant searches and cleaning searches shared a bid.
What we did
- 01
Treatment pages
Implants, Invisalign, emergency and new-patient pages, each with the offer, the reviews and online booking in the first screen.
- 02
Booking tracked as a conversion
NexHealth booking events and appointment exports connected HIPAA-safe, so Google optimizes toward booked visits.
- 03
Local Services Ads after 100 reviews
A review request after every visit got the practice to Google Screened in month three, at $48 a lead.
- 04
High-value budget split
Implants and Invisalign take 35% of the budget because one case pays for the month.
The outcome
Revenue per ad dollar rose from $2.10 to $6.40 and new patient bookings grew 240% in four months, with implant consults at $118 each.
“We were new to ads and expected to lose money for a year. By month four the schedule was full and the implant consults paid for everything else.”
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Read the caseWant numbers like these?
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