New-patient campaigns for practices, built treatment by treatment with HIPAA-safe tracking and online booking measured as the conversion. Implants never share a bid with cleanings, and nothing in the account breaks healthcare policy.
Treatment-specific landing pages (implants, Invisalign, emergency), online booking tracked as a conversion, and Local Services Ads added once reviews passed 100.
New-patient and auto-injury campaigns split, booking tracked HIPAA-safe, remarketing removed from condition pages, and suburb ad groups with their own offers.
Case-type campaigns, 24-hour intake with recorded calls, Local Services Ads beside search, and signed cases imported back into Google.
Healthcare accounts fail in two predictable ways: every treatment shares one campaign so a $4,000 implant case bids like a $79 cleaning, and the tracking either misses online bookings entirely or leaks patient data into analytics. We build practice accounts by treatment value, connect booking widgets and practice software without any patient data, add Google Screened once the reviews support it, and keep remarketing inside Google healthcare policy. The report shows cost per booked first visit, by treatment.
Every engagement follows the same sequence, because it is the sequence that turns ad spend into booked jobs, month after month.
Every search term, bid change, landing page and call recording from the last twelve months goes through the audit. We find the money that is leaking, the conversions Google was never told about, and the two or three changes that would move the cost per booked job the most.
Campaign structure by service value and urgency, the negative lists, the offers, the landing pages and the tracking plan, in a document you keep whether or not you hire us. You see it before week two.
Tight campaigns, ads written for the person about to call, pages built for calls and quote requests, bidding set to lead value rather than cost per lead. Everything named so the next person can read it.
Search terms, negatives and budget pacing are checked nightly by our tooling. Weekly reviews look at booked jobs, not clicks. Budget scales only when the cost per booked job holds, and the monthly review talks about revenue.
If the phone is answered at 4pm on the third ring, or the landing page has no price and no reviews, more budget makes the problem more expensive. We say so on the first call, and we fix the leak before we scale the spend.
You get the account in your own name, every search term, every call recording and a monthly report that starts with cost per booked job. If a month misses, the report says why and what changes next.
Search term mining, negative lists, pacing and anomaly checks run every night through our tooling. The judgment calls, which offer to lead with, when to cut a campaign, when to add a layer, are made by someone who has run accounts every week since 2014.
Three-month minimum, an agreed cost per booked job, and if we have not hit it by the end of month three, the management fee is $0 until we do. It keeps our incentives where yours are.
Each page carries the benchmarks, the treatment split, the compliance notes and a matching case study.
Implants, Invisalign, emergency and new-patient campaigns; Google Screened after 100 reviews.
Open page →New-patient and auto-injury split, policy-safe account, suburb ad groups.
Open page →Direct access, specialty programs and post-surgical rehab campaigns with evaluation booking.
Open page →Dermatology, fertility, vision and other practices where the model is a booked consult.
Open page →Booking events and appointment exports connected with no patient data in analytics or ad platforms.
Open page →No personalized ads from condition pages; the budget goes to search and LSAs instead.
Open page →Google Screened for dentists and eligible practices, reconciled to booked visits.
Open page →Cost per booked first visit by treatment, with completed visits imported from the practice software.
Open page →DGENCY is a ten-person team of Google Ads specialists, landing page builders and tracking engineers, all in-house, led by a founder who has managed lead-gen accounts since the AdWords days. No junior buyer with forty accounts. Every client gets Hamid plus one dedicated Google Ads strategist, and the two of them are on every call.
“Three agencies before DGENCY. Every one of them sent me a report with a bunch of graphs. Hamid sent me a spreadsheet of booked jobs and what each one cost. That was the whole difference.”
“They told me in the first call that my landing page was the problem, not the ads. I did not want to hear it. They were right, and signed cases went from four a month to fourteen.”
“We are a small practice. I was worried we would be too small for a real agency. Hamid looks at our account personally and my front desk knows exactly which new patients came from ads.”
“Our old agency reported clicks. DGENCY reports booked jobs, and the number went from 61 to 140 a month on the same budget once the tracking was honest.”
“Hamid called our office as a customer before we signed and told us we missed a 4pm call. That is the level of detail. Cost per booked job is down 38 percent.”
“Three quotes a week became eleven. The difference was the search terms they cut and the financing line they put in the ad. Nothing fancy, just correct.”
“We are a two-attorney firm. They gave us a plan for $5,000 a month and did not try to sell us $20,000. Consults are up 70 percent and the fee is flat.”
“Quarterly plans at $41 each from Local Services Ads and search together. Our previous agency never turned LSAs on. They did it in week two.”
More on the FAQ page, or send your numbers with the growth plan request for a written answer.
Yes. No patient data enters analytics or ad platforms, booking events carry no PHI, and call recording follows your state consent rules. We have set this up for dental, chiropractic and physical therapy practices.
From $3,000 a month for a single location. Dental practices competing on implants and Invisalign usually run $5,000 to $8,000.
For dentists and the growing list of eligible healthcare categories, yes, once the profile and reviews support it. We check eligibility for your category and metro at onboarding.
Only where Google healthcare policy allows. We do not build audiences from condition or treatment pages that would breach it; the budget goes to search and LSAs, which convert better for practices anyway.
Yes: NexHealth, Zocdoc, LocalMed, Dentrix, Open Dental, Eaglesoft, Jane, WebPT and most others, through booking events and appointment exports.
Cost per booked first visit by treatment inside the first month, and most practices see it fall 30 to 50 percent inside 90 days as the treatment split and booking tracking take effect.
Paste the question into the model you trust. We would rather you check than take our word for it.
Small team. Real experts. The best tracking in the business.
Accounts in this vertical, before and after.
DentalTreatment-specific landing pages (implants, Invisalign, emergency), online booking tracked as a conversion, and Local Services Ads added once reviews passed 100.
Read the caseChiropracticNew-patient and auto-injury campaigns split, booking tracked HIPAA-safe, remarketing removed from condition pages, and suburb ad groups with their own offers.
Read the caseSend your details and Hamid reviews your account, your market and your competitors before the call, then walks you through the five changes that would move your cost per booked job the most. No contracts. Just answers.
Score your account in three minutes and get the fixes ranked.
Free toolWhat $3k, $5k or $10k a month produces in your niche.
Free toolTwelve questions on how much of your marketing runs on AI.
BlogNotes on tracking, lead quality and what actually moves cost per booked job.
ResultsEight accounts, before and after, with the numbers our clients get paid on.
AboutHow an operator who ran AdWords in 2014 built the agency he could never hire.