Case study · HVAC
Cost per booked job ($142 to $59): −58% for Summit Air & Heat
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
Strategy & market research
Before a dollar is spent we size the demand, map the competitors and the auction, price the leads, and write the plan. Then we test the offers that decide the close rate. No guessing, only data.
- $38M+Lead-gen ad spend managed since 2014
- 140+Home services, legal and healthcare accounts
- −41%Average cost per booked job, first 90 days
- 4.9Google rating from 86 reviews
3 case studies · use the arrows or pick a client
Case study · Personal injury
Signed cases per month (4 to 14): 3.5× for Harbor Injury Law
Case-type campaigns, 24-hour intake with recorded calls, Local Services Ads beside search, and signed cases imported back into Google.
Case study · Dental
Revenue per $1 of ad spend (from $2.10): $6.40 for Bright Smile Dental
Treatment-specific landing pages (implants, Invisalign, emergency), online booking tracked as a conversion, and Local Services Ads added once reviews passed 100.
Most lead-gen accounts fail on the plan, not the execution. The budget is split by search volume instead of job value, the offer is the same as every competitor, and the target is a cost per lead nobody tied to revenue. Our research phase answers the questions that matter: how many searches exist in your service area, what each click and each booked job will cost, which competitors are outbidding you and why, and which offer will move the close rate. The output is a written plan with numbers you can hold us to.
Four phases, from audit to scale
Every engagement follows the same sequence, because it is the sequence that turns ad spend into booked jobs, month after month.
We go through every
01: Deep audit
We go through every dollar you have spent so far
Every search term, bid change, landing page and call recording from the last twelve months goes through the audit. We find the money that is leaking, the conversions Google was never told about, and the two or three changes that would move the cost per booked job the most.
02: Blueprint
A written plan that maps budget to the jobs that pay
Campaign structure by service value and urgency, the negative lists, the offers, the landing pages and the tracking plan, in a document you keep whether or not you hire us. You see it before week two.
03: The build
Built in your own account, owned by you
Tight campaigns, ads written for the person about to call, pages built for calls and quote requests, bidding set to lead value rather than cost per lead. Everything named so the next person can read it.
04: Run, learn, scale
AI mines the account every night. Hamid makes the decisions that matter.
Search terms, negatives and budget pacing are checked nightly by our tooling. Weekly reviews look at booked jobs, not clicks. Budget scales only when the cost per booked job holds, and the monthly review talks about revenue.
We are usually the last agency our clients hire.
We will tell you when the ad budget is the wrong lever.
If the phone is answered at 4pm on the third ring, or the landing page has no price and no reviews, more budget makes the problem more expensive. We say so on the first call, and we fix the leak before we scale the spend.
Honest reporting, even when the number is bad.
You get the account in your own name, every search term, every call recording and a monthly report that starts with cost per booked job. If a month misses, the report says why and what changes next.
AI does the repetitive work. Hamid makes the decisions that matter.
Search term mining, negative lists, pacing and anomaly checks run every night through our tooling. The judgment calls, which offer to lead with, when to cut a campaign, when to add a layer, are made by someone who has run accounts every week since 2014.
Our fee drops to zero if we miss the target.
Three-month minimum, an agreed cost per booked job, and if we have not hit it by the end of month three, the management fee is $0 until we do. It keeps our incentives where yours are.
What the research covers.
Delivered as a written plan inside two weeks, and repeated every quarter for existing clients.
Demand sizing
Search volume by service and by area, seasonality, and how much of it your capacity can actually serve.
Auction and competitor analysis
Who bids on your terms, what they promise, where they are weak, and which searches they are ignoring.
Unit economics
Cost per click, cost per lead, close rate and job value by service, so the budget is split by profit rather than volume.
Geography
Which neighborhoods and suburbs carry the job values and the close rates, and which drain budget.
Offer testing
The free inspection, the same-week slot, the financing line, tested in ads and on pages against a control.
Intake audit
We call your business the way a customer would, at 4pm and at 8pm, and report what happened.
Campaign and budget plan
The structure, the negatives, the offers and the monthly split, written down before the build starts.
Quarterly review
The plan is revisited every quarter with the booked-job data, and the budget moves to where the jobs closed.
Real people run your account. AI does the night shift.
DGENCY is a ten-person team of Google Ads specialists, landing page builders and tracking engineers, all in-house, led by a founder who has managed lead-gen accounts since the AdWords days. No junior buyer with forty accounts. Every client gets Hamid plus one dedicated Google Ads strategist, and the two of them are on every call.
8 client stories
“Three agencies before DGENCY. Every one of them sent me a report with a bunch of graphs. Hamid sent me a spreadsheet of booked jobs and what each one cost. That was the whole difference.”
Rick MorenoOwner, Canyon Air Conditioning
“They told me in the first call that my landing page was the problem, not the ads. I did not want to hear it. They were right, and signed cases went from four a month to fourteen.”
Danielle HarperManaging Partner, Harbor Injury Law
“We are a small practice. I was worried we would be too small for a real agency. Hamid looks at our account personally and my front desk knows exactly which new patients came from ads.”
Dr. Sana PatelOwner, Bright Smile Dental
“Our old agency reported clicks. DGENCY reports booked jobs, and the number went from 61 to 140 a month on the same budget once the tracking was honest.”
Marcus EllisonOwner, Summit Air & Heat
“Hamid called our office as a customer before we signed and told us we missed a 4pm call. That is the level of detail. Cost per booked job is down 38 percent.”
Lena OrtizGeneral Manager, TrueLine Plumbing
“Three quotes a week became eleven. The difference was the search terms they cut and the financing line they put in the ad. Nothing fancy, just correct.”
Grant WhitakerOwner, Bluegrass Roofing
“We are a two-attorney firm. They gave us a plan for $5,000 a month and did not try to sell us $20,000. Consults are up 70 percent and the fee is flat.”
Meera NairPartner, Keystone Estate Law
“Quarterly plans at $41 each from Local Services Ads and search together. Our previous agency never turned LSAs on. They did it in week two.”
Tom ReyesOwner, Evergreen Pest Co
FAQ
Common questions
More on the FAQ page, or send your numbers with the growth plan request for a written answer.
Is research a separate service or part of management?
Both. It is the first two weeks of every engagement, and it is available on its own as an audit and plan for $299 if you want to keep the account in-house or with another agency.
What do I get at the end?
A written plan: the demand numbers, the competitor map, the cost per lead and cost per booked job you should expect by service, the offers to test, and the campaign structure with a budget split. You keep it either way.
How do you size demand for a local business?
Keyword volume by service and area from Google data, adjusted for seasonality and for how far your crews or your practice can reach, then priced with current auction data.
Do you research my competitors?
Yes. Auction insights, their ads, their landing pages, their reviews and their intake, called as a customer. The gaps are usually where the cheapest booked jobs are.
How long does it take?
Two weeks for a single-location business, three for multi-location or multi-state.
What if the research says Google Ads is not the right move?
Then we say so, and the plan says what is. It happens, usually when intake or the offer needs fixing first.
Do your homework
Ask your favorite AI about DGENCY.
Paste the question into the model you trust. We would rather you check than take our word for it.
Small team. Real experts. The best tracking in the business.
Free growth plan
Let's get you a growth plan.
Send your details and Hamid reviews your account, your market and your competitors before the call, then walks you through the five changes that would move your cost per booked job the most. No contracts. Just answers.
- 01An experienced Google Ads strategist calls you. Not a sales rep. Not an SDR.
- 02We audit your account and show you exactly where money is being wasted.
- 03You get a plan built around your margins, your data and your goals.
Request your free growth plan
Emailhamid@dgency.com
ResponseA reply within one business day, every time
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How an operator who ran AdWords in 2014 built the agency he could never hire.