HVAC
Summit Air & Heat
−58%Cost per booked job ($142 to $59)
+188%Booked jobs per month in 5 months
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
Taking on 4 new lead-gen accounts this quarter
Google Ads that turn your budget into booked jobs, signed cases and scheduled patients.
DGENCY is a boutique Google Ads team led by Hamid, who has run search campaigns since the AdWords era. We rebuild your tracking, run the account ourselves and use AI where it actually pays, so every dollar is measured against the revenue it brings back.
4.9 from 86 Google reviews Google Partner US lead-gen businesses only
- 10+ yrsRunning Google Ads, from AdWords to AI-driven bidding
- $38M+Lead-gen ad spend managed for US businesses
- 140+Home services, legal and healthcare accounts
- −41%Average cost per booked job in the first 90 days
Trusted by owner-operated businesses across 31 states
- Summit Air & Heat
- Harbor Injury Law
- Lumen Med Spa
- Bluegrass Roofing
- TrueLine Plumbing
- Bright Smile Dental
- Keystone Estate Law
Why most Google Ads accounts underperform
Most agencies optimize for cost per lead. That is how you end up with cheap leads nobody can close.
A form fill from someone 40 miles outside your service area costs the same as a call from a homeowner with a broken AC. Google cannot tell the difference unless you teach it. Most accounts never do, so the algorithm chases whatever is cheapest.
Your account manager changed twice
At big agencies, a junior media buyer with 40 accounts runs yours. Every handoff resets what the account learned.
Reports full of clicks
Impressions, CTR and "conversions" that count a spam form as a win. Nothing in the report tells you what a job or a case cost.
Tracking that lies
Calls under 30 seconds, duplicate forms and "thank you" page hits all count the same. Google bids toward the noise.
Scaling on the wrong signal
Budget goes up because cost per lead went down. Lead quality goes down with it, and the phone rings with tire-kickers.
We fix the metric first.
Before we touch a bid, we make the account count booked jobs, signed cases or scheduled patients, with the revenue attached. Then Google gets optimized toward the thing you actually get paid for.
Who we work with
We turn down more accounts than we take.
A small senior team can only run so many accounts well. We keep the roster short on purpose, so we only take businesses where we are confident we can make a serious difference.
See if your account qualifiesGood fit
- US-based business that sells to local or regional customers
- Revenue comes from calls, forms, quotes or appointments
- Home services, legal, healthcare, dental or aesthetics
- Can spend at least $100 a day on ads, $3,000+ a month recommended
- Someone answers the phone and follows up on leads
- Wants a partner who will push back, not a yes-agency
Not a fit
- E-commerce or dropshipping stores
- Businesses outside the United States
- "Try it for a month and see"
- Looking for the cheapest management fee
- No one to answer calls during business hours
- Wants clicks and impressions in a monthly PDF
The DGENCY method
Four phases. The same ones every time, because they work.
Hamid built this process over ten years of taking over accounts from other agencies. It fixes measurement before strategy, and strategy before spend.
- Weeks 1–2
Audit and tracking rebuild
We audit the account line by line and rebuild the measurement so that only real leads count.
- Call tracking with duration and spam filtering
- Form tracking with duplicate and junk removal
- CRM or job-software connection for closed deals
- GA4, Tag Manager and enhanced conversions set up properly
- Week 2
Blueprint
A written plan that maps your budget to the services and areas that make you the most money.
- Keyword and intent map by service line
- Service-area and radius strategy
- Budget split by job value, not by search volume
- Offer and landing page plan for each campaign
- Weeks 3–4
Build
New campaign structure, ad copy and landing pages, built in your account, owned by you.
- Tight campaigns with negative lists from day one
- Ads written for the person who is about to call
- Landing pages built for calls and quote requests
- Bidding set to lead value, not cost per lead
- Month 2 onward
Run, learn, scale
Weekly hands-on optimization with AI doing the heavy lifting and Hamid making the calls that matter.
- AI-assisted search term mining every night
- Lead quality feedback loop from your CRM
- Budget scaled only when cost per job holds
- Monthly review that talks about revenue
What you get
Google Ads management, plus everything that makes Google Ads work.
Management is the core service. The rest exists because an account with broken tracking or a slow landing page cannot be managed well, no matter who runs it.
Google Ads management
Search first, because that is where the buying intent lives. Local Services Ads, Performance Max for lead gen, YouTube and remarketing when they earn a place. Hamid reviews every account every week.
Conversion tracking that tells the truth
Dynamic call tracking, form tracking, spam filtering and offline conversion imports from your CRM, job software or intake system. If it cannot be measured, we do not scale it.
Landing pages and CRO
Our CRO and web team builds fast, single-purpose pages for each service and tests headlines, offers and forms. Same traffic, more calls.
Lead quality feedback loop
Your team marks which leads became jobs, cases or patients. We feed that back to Google with revenue values so bidding shifts toward the searches that close.
AI where it pays
Our own tooling mines search terms nightly, scores leads from call transcripts and drafts ad variations. A human still decides what ships. No "AI-powered" as a marketing word; it just does the tedious work.
Scaling without breaking cost per job
New service lines, new cities, new campaign types, in that order and only when the numbers hold. Predictable growth beats a spike you cannot repeat.
Industries
Lead-gen niches where we already know the numbers.
Each of these has its own cost per click, seasonality, intake quirks and close rate. We have run accounts in all of them, so there is no learning curve on your budget.
Home services
Emergency and high-ticket jobs where speed to call matters more than anything.
Legal
Expensive clicks, long intake, big case values. Every wasted click is a real dollar.
Healthcare and aesthetics
Patients who research, compare and book. Reviews, offers and landing pages carry a lot of the weight.
Your niche is not listed? If you sell to US customers and revenue starts with a call or a form, tell us about it.
Meet the founder
Hamid has been running Google Ads since it was called AdWords.
MBA in marketing. Ten-plus years of hands-on account management for businesses that live on the phone ringing. He built DGENCY as the agency he could never find as a client: senior people on every account, honest reporting and a process that treats your budget like it is his own.
- MBA, Marketing
- Google Ads certified since 2014
- Google Partner agency
- $38M+ managed
- Reviews every account weekly
Read the DGENCY story“Every account I take over has the same problem. Someone optimized it for cheap leads and the owner cannot understand why the phone rings with people they cannot help. We fix the measurement, then we fix the account. It is not complicated, it just takes people who have done it many times.”
Boutique vs. the alternatives
What working with a small senior team actually changes.
| Criterion | Big agency | Freelancer | DGENCY |
|---|---|---|---|
| Who runs your account | Junior buyer with 30–50 accounts, rotates yearly | One person, one skill set | Hamid plus a senior strategist, with CRO, tracking and dev specialists in-house |
| Conversion tracking | "Conversions" as Google reports them | Usually a thank-you page | Calls, forms and closed deals with revenue, spam filtered |
| Landing pages | Extra retainer, separate team | Your existing site | Built and tested by our CRO and web team, included in setup |
| What gets reported | Clicks, impressions, CTR | Leads and cost per lead | Booked jobs, cost per job, revenue from ads |
| Contract | 6–12 months | Month to month | 3 months, then we keep working free until we hit the agreed target |
| Account ownership | Sometimes theirs | Usually yours | Always yours. Data, campaigns, landing pages |
| Outsourcing | Offshore fulfilment is common | Subcontracts overflow | Everything in-house. No white-label, no cheap outsourcing |
Results
Numbers our clients actually get paid on.
No "300% increase in impressions". Booked jobs, signed cases, scheduled patients and what each one cost.
Personal injury
Harbor Injury Law
4 → 14Signed cases per month
−57%Cost per signed case ($3,900 to $1,680)
Intake CRM connected as offline conversions. Google now bids toward searches that became signed cases, not toward form fills.
Med spa
Lumen Med Spa
$6.40Revenue per $1 of ad spend (from $2.10)
+240%Booked consultations in 4 months
Treatment-specific landing pages with pricing, online booking tracked as a conversion, remarketing to consult no-shows.
What owners say
Straight from the people who sign the invoices.
“Three agencies before DGENCY. Every one of them sent me a report with a bunch of graphs. Hamid sent me a spreadsheet of booked jobs and what each one cost. That was the whole difference.”
Rick MorenoOwner, Summit Air & Heat
“They told me in the first call that my landing page was the problem, not the ads. I did not want to hear it. They were right, and signed cases went from four a month to fourteen.”
Danielle HarperManaging Partner, Harbor Injury Law
“We are a small clinic. I was worried we would be too small for a real agency. Hamid looks at our account personally and my front desk knows exactly which calls came from ads.”
Dr. Sana PatelFounder, Lumen Med Spa
Pricing and budget
Simple pricing. No percentage of spend, no surprises.
Your management fee does not go up because your budget does. Your ad budget is paid directly to Google, in your own account.
One-time
$299
Account audit
A line-by-line review of your existing Google Ads account, tracking and landing pages, with a written list of what to fix and what it is costing you. Credited toward setup if you continue.
- Wasted spend report by search term
- Tracking accuracy check
- Landing page and offer review
- 45-minute walkthrough with Hamid
Monthly
$999 /mo, from
Google Ads management
Full hands-on management by Hamid and a senior strategist. Fee scales with the complexity of the account (service lines, locations, campaign types), not with your ad spend.
- Weekly optimization and search term work
- Lead quality feedback loop from your CRM
- Landing page testing with our CRO team
- Monthly revenue review call
- Direct line to your strategist
One-time
$1,750 from
Setup and build
Everything in phases one to three: tracking rebuild, blueprint, campaign build and the first landing pages. Priced by the number of service lines and locations.
- Call, form and CRM tracking
- Campaign structure and ad copy
- Landing pages for core services
- Handoff document you own
How much ad budget do you need?
At least $100 a day to get started. We recommend $3,000 or more a month so the account gets enough data to learn in the first 90 days. Legal and high-ticket niches usually need more, because clicks cost more.
The right number depends on your industry, how competitive your area is and how many jobs a month you want. The projector gives you a realistic starting range.
Three-month commitment
We do not do month-to-month. Serious work takes time, and we want serious clients. The first three months cover the rebuild, the learning period and the first round of scaling.
If we have not hit the target we agreed on at the start by the end of month three, we keep working at no management fee until we do.
The DGENCY guarantee: we work until it works.
Before we start, we agree on a target in writing: cost per booked job, signed cases per month, whatever your business runs on. You commit to three months. If we miss the target at the end of month three, our management fee drops to zero until we hit it. We would rather do the work than argue about it.
Questions
The things owners ask on the first call.
More answers on the FAQ page, or ask Hamid directly on a strategy call.
What happens to my existing campaigns when you take over?
Nothing on day one. We audit first, fix tracking second and rebuild in a way that keeps what is working. You do not lose the history Google has learned. We never pause an account that is producing jobs just to start over.
Do you work with businesses my size?
Most of our clients spend between $3,000 and $40,000 a month on ads and have one to a handful of locations. If you can spend $100 a day and someone answers the phone, you are probably the right size.
Why a three-month minimum?
Because the first month is a rebuild and Google’s learning period, and judging an account on that is like judging a hire on their first week. Three months is enough to prove it. If we fail, we keep working free until we hit the target.
Who actually works on my account?
Hamid and one senior strategist, both in-house. Our tracking, CRO and web people join for their parts. Nothing is outsourced or white-labelled.
Is the "AI" real or a marketing word?
It is tooling we run ourselves: nightly search term mining, call transcript scoring for lead quality and ad copy drafting. It saves hours of tedious work so senior people spend their time on decisions. A person approves everything that changes in your account.
Two ways to start
Find out what your Google Ads account is really worth.
Take the two-minute scorecard for a graded breakdown of your account, or book a call and talk to Hamid about your numbers. Either way, you will leave knowing exactly what to fix.
Get my free Google Ads Scorecard Book a strategy call with Hamid No pitch deck. No junior salesperson. 30 minutes with the person who would run your account.