Cost per booked job down to $52 for an Austin plumbing company
Intake fixed first, emergency and big-ticket work split, north and south corridors separated, and booked jobs imported back into Google.
- $52Cost per booked job (from $121)
- +131%Booked jobs per month
The challenge
A vendor ran the same template for two hundred plumbers. Emergency calls went to voicemail at 4pm, water heater and repipe jobs shared a bid with drain calls, and the account counted a twelve-second call as a lead.
What we did
- 01
Intake first
Hamid called the office as a customer before the contract was signed and found the 4pm gap. A missed-call text-back and a staffed line fixed it in week one.
- 02
Emergency and big-ticket split
Call ads for emergencies during staffed hours; water heaters, sewer and repipe in their own campaign with financing.
- 03
Round Rock and Kyle separated
North and south corridors run as separate campaigns with suburb-named ads and their own budgets.
- 04
Booked-job imports
Closed jobs from the dispatch software imported with values; calls under a minute excluded.
The outcome
Cost per booked job fell from $121 to $52 and booked jobs rose 131% in five months. Local Services Ads now produce a third of the volume.
“Hamid called our office as a customer before we signed and told us we missed a 4pm call. That is the level of detail.”
Other accounts, before and after.
HVACSummit Air & Heat
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
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Personal injuryHarbor Injury Law
Case-type campaigns, 24-hour intake with recorded calls, Local Services Ads beside search, and signed cases imported back into Google.
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DentalBright Smile Dental
Treatment-specific landing pages (implants, Invisalign, emergency), online booking tracked as a conversion, and Local Services Ads added once reviews passed 100.
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RoofingBluegrass Roofing
A storm campaign built before the season, replacement terms split by county with financing in the ad, Google Guaranteed live before hail, and drone bumpers during the decision window.
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Estate planningKeystone Estate Law
Flat-fee campaigns by matter type, regions split with town-named ads, online consult booking tracked as the conversion, and remarketing over the decision window.
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Pest controlEvergreen Pest Co
Local Services Ads switched on in week two, tourist clicks filtered out, plans and termite work split, and a new-resident offer for the growth corridors.
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ChiropracticNorthside Chiropractic
New-patient and auto-injury campaigns split, booking tracked HIPAA-safe, remarketing removed from condition pages, and suburb ad groups with their own offers.
Read the caseWant numbers like these?
Send your details and Hamid reviews your account, your market and your competitors before the call, then walks you through the five changes that would move your cost per booked job the most. No contracts. Just answers.
- 01An experienced Google Ads strategist calls you. Not a sales rep. Not an SDR.
- 02We audit your account and show you exactly where money is being wasted.
- 03You get a plan built around your margins, your data and your goals.
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