38 signed replacements in one hail season for a Nashville roofer
A storm campaign built before the season, replacement terms split by county with financing in the ad, Google Guaranteed live before hail, and drone bumpers during the decision window.
- 38Signed replacements in one hail season
- −52%Cost per signed job
The challenge
The owner ran the account himself between jobs. One campaign covered repair, replacement and storm work, the budget was flat all year, and the ad said Nashville roofing while competitors named the suburb.
What we did
- 01
Storm campaign built before March
Ads, an insurance-claims page and a standby budget held at $0 until the first hail forecast, then switched on within the hour.
- 02
Replacement campaign with financing
Exact-match replacement terms by county with the financing line and the warranty in the headline.
- 03
Local Services Ads
Google Guaranteed live before the season; roofing LSA leads at $95, disputed weekly.
- 04
Drone bumpers
Six-second YouTube bumpers to inspection-page visitors during the decision window.
The outcome
Thirty-eight signed replacements in one hail season from search and LSAs, at a cost per signed job 52% below the previous year, and a backlog into October.
“Three quotes a week became eleven. The difference was the search terms they cut and the financing line they put in the ad. Nothing fancy, just correct.”
Other accounts, before and after.
HVACSummit Air & Heat
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
Read the case
Personal injuryHarbor Injury Law
Case-type campaigns, 24-hour intake with recorded calls, Local Services Ads beside search, and signed cases imported back into Google.
Read the case
DentalBright Smile Dental
Treatment-specific landing pages (implants, Invisalign, emergency), online booking tracked as a conversion, and Local Services Ads added once reviews passed 100.
Read the case
PlumbingTrueLine Plumbing
Intake fixed first, emergency and big-ticket work split, north and south corridors separated, and booked jobs imported back into Google.
Read the case
Estate planningKeystone Estate Law
Flat-fee campaigns by matter type, regions split with town-named ads, online consult booking tracked as the conversion, and remarketing over the decision window.
Read the case
Pest controlEvergreen Pest Co
Local Services Ads switched on in week two, tourist clicks filtered out, plans and termite work split, and a new-resident offer for the growth corridors.
Read the case
ChiropracticNorthside Chiropractic
New-patient and auto-injury campaigns split, booking tracked HIPAA-safe, remarketing removed from condition pages, and suburb ad groups with their own offers.
Read the caseWant numbers like these?
Send your details and Hamid reviews your account, your market and your competitors before the call, then walks you through the five changes that would move your cost per booked job the most. No contracts. Just answers.
- 01An experienced Google Ads strategist calls you. Not a sales rep. Not an SDR.
- 02We audit your account and show you exactly where money is being wasted.
- 03You get a plan built around your margins, your data and your goals.
Request your free growth plan
Keep going.
Google Ads Scorecard
Score your account in three minutes and get the fixes ranked.
Free toolBudget & Results Projector
What $3k, $5k or $10k a month produces in your niche.
Free toolAI Readiness Check
Twelve questions on how much of your marketing runs on AI.
BlogLatest thinking
Notes on tracking, lead quality and what actually moves cost per booked job.
AboutOur story
How an operator who ran AdWords in 2014 built the agency he could never hire.