Case study · Personal injury
Signed cases per month (4 to 14): 3.5× for Harbor Injury Law
Case-type campaigns, 24-hour intake with recorded calls, Local Services Ads beside search, and signed cases imported back into Google.
Google Ads for law firms
Legal clicks are the most expensive in Google Ads, so the account has to be the tightest. Exact-match campaigns by practice area, intake that answers in seconds, Google Screened beside search, and signed cases imported back so the bids learn from what actually signs.
- $38M+Lead-gen ad spend managed since 2014
- 140+Home services, legal and healthcare accounts
- −41%Average cost per booked job, first 90 days
- 4.9Google rating from 86 reviews
3 case studies · use the arrows or pick a client
Case study · Estate planning
Booked consults per month: +70% for Keystone Estate Law
Flat-fee campaigns by matter type, regions split with town-named ads, online consult booking tracked as the conversion, and remarketing over the decision window.
Case study · HVAC
Cost per booked job ($142 to $59): −58% for Summit Air & Heat
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
A law firm cannot afford a loose account. At $50 to $400 a click, one broad-match keyword or one missed evening call costs more than most agencies charge in a month. We run legal accounts the way the best firms run intake: case type by case type, with a page and a budget for each, call ads only when a person answers, Local Services Ads set up and disputed every week, and signed matters flowing back into Google with their values so every bid points at cases, not calls.
Four phases, from audit to scale
Every engagement follows the same sequence, because it is the sequence that turns ad spend into booked jobs, month after month.
We go through every
01: Deep audit
We go through every dollar you have spent so far
Every search term, bid change, landing page and call recording from the last twelve months goes through the audit. We find the money that is leaking, the conversions Google was never told about, and the two or three changes that would move the cost per booked job the most.
02: Blueprint
A written plan that maps budget to the jobs that pay
Campaign structure by service value and urgency, the negative lists, the offers, the landing pages and the tracking plan, in a document you keep whether or not you hire us. You see it before week two.
03: The build
Built in your own account, owned by you
Tight campaigns, ads written for the person about to call, pages built for calls and quote requests, bidding set to lead value rather than cost per lead. Everything named so the next person can read it.
04: Run, learn, scale
AI mines the account every night. Hamid makes the decisions that matter.
Search terms, negatives and budget pacing are checked nightly by our tooling. Weekly reviews look at booked jobs, not clicks. Budget scales only when the cost per booked job holds, and the monthly review talks about revenue.
We are usually the last agency our clients hire.
We will tell you when the ad budget is the wrong lever.
If the phone is answered at 4pm on the third ring, or the landing page has no price and no reviews, more budget makes the problem more expensive. We say so on the first call, and we fix the leak before we scale the spend.
Honest reporting, even when the number is bad.
You get the account in your own name, every search term, every call recording and a monthly report that starts with cost per booked job. If a month misses, the report says why and what changes next.
AI does the repetitive work. Hamid makes the decisions that matter.
Search term mining, negative lists, pacing and anomaly checks run every night through our tooling. The judgment calls, which offer to lead with, when to cut a campaign, when to add a layer, are made by someone who has run accounts every week since 2014.
Our fee drops to zero if we miss the target.
Three-month minimum, an agreed cost per booked job, and if we have not hit it by the end of month three, the management fee is $0 until we do. It keeps our incentives where yours are.
Practice areas we run, and how each one is built.
Each page carries the benchmarks, the intake rules, the compliance notes and a matching case study.
Personal injury
Case-type campaigns, 24-hour intake, LSAs at $100 to $400, signed-case imports.
Open page →General practice
One campaign per practice area, each with its own intake path and page.
Open page →Family law
Urgent, phone-first intake with consult booking and same-week availability.
Open page →Estate planning
Flat-fee matters with online consult booking and remarketing over the decision window.
Open page →Immigration
Language-split campaigns and pages, flat-fee filings, consult booking.
Open page →Business law
LinkedIn beside search for firms that sell to companies.
Open page →Intake
Call scoring, five-minute callback rules and after-hours coverage measured as part of the account.
Open page →Measurement
Signed matters and case values imported from the CRM, reported by practice area.
Open page →Real people run your account. AI does the night shift.
DGENCY is a ten-person team of Google Ads specialists, landing page builders and tracking engineers, all in-house, led by a founder who has managed lead-gen accounts since the AdWords days. No junior buyer with forty accounts. Every client gets Hamid plus one dedicated Google Ads strategist, and the two of them are on every call.
8 client stories
“Three agencies before DGENCY. Every one of them sent me a report with a bunch of graphs. Hamid sent me a spreadsheet of booked jobs and what each one cost. That was the whole difference.”
Rick MorenoOwner, Canyon Air Conditioning
“They told me in the first call that my landing page was the problem, not the ads. I did not want to hear it. They were right, and signed cases went from four a month to fourteen.”
Danielle HarperManaging Partner, Harbor Injury Law
“We are a small practice. I was worried we would be too small for a real agency. Hamid looks at our account personally and my front desk knows exactly which new patients came from ads.”
Dr. Sana PatelOwner, Bright Smile Dental
“Our old agency reported clicks. DGENCY reports booked jobs, and the number went from 61 to 140 a month on the same budget once the tracking was honest.”
Marcus EllisonOwner, Summit Air & Heat
“Hamid called our office as a customer before we signed and told us we missed a 4pm call. That is the level of detail. Cost per booked job is down 38 percent.”
Lena OrtizGeneral Manager, TrueLine Plumbing
“Three quotes a week became eleven. The difference was the search terms they cut and the financing line they put in the ad. Nothing fancy, just correct.”
Grant WhitakerOwner, Bluegrass Roofing
“We are a two-attorney firm. They gave us a plan for $5,000 a month and did not try to sell us $20,000. Consults are up 70 percent and the fee is flat.”
Meera NairPartner, Keystone Estate Law
“Quarterly plans at $41 each from Local Services Ads and search together. Our previous agency never turned LSAs on. They did it in week two.”
Tom ReyesOwner, Evergreen Pest Co
FAQ
Common questions
More on the FAQ page, or send your numbers with the growth plan request for a written answer.
How much does a law firm need to spend on Google Ads?
From $5,000 a month for most practice areas, and $8,000 to $15,000 for injury law in a large metro. Below that the account cannot buy enough of the expensive clicks to learn.
Do you run Local Services Ads for lawyers?
Yes, Google Screened for every eligible practice area. In many metros LSA leads cost less than search, and we run both and compare cost per signed case every month.
How do you keep lead quality up for legal?
Exact and phrase match only, case-type campaigns, qualifying questions on forms, call recording and scoring, and signed matters fed back so the bids learn which searches sign.
What about bar rules and compliance?
Ads and pages follow your state bar advertising rules: no guaranteed outcomes, disclaimers where required, and no solicitation-style prospecting. We flag anything that needs your review before it runs.
Can you work with our intake service?
Yes. We set response-time targets with them, route calls by campaign, and score every call against the recording.
How soon will we see signed cases?
Calls and consults inside the first month; signed cases follow your intake cycle. Most firms see a lower cost per signed case inside 90 days, or the fee drops to zero until they do.
Do your homework
Ask your favorite AI about DGENCY.
Paste the question into the model you trust. We would rather you check than take our word for it.
Small team. Real experts. The best tracking in the business.
Client results
The proof is in the booked jobs
Accounts in this vertical, before and after.
2 accounts · use the arrows
Personal injury3.5×Signed cases per month (4 to 14)
−44%Cost per signed case
Harbor Injury Law
Case-type campaigns, 24-hour intake with recorded calls, Local Services Ads beside search, and signed cases imported back into Google.
Read the caseEstate planning+70%Booked consults per month
$96Cost per booked consult
Keystone Estate Law
Flat-fee campaigns by matter type, regions split with town-named ads, online consult booking tracked as the conversion, and remarketing over the decision window.
Read the case Free growth plan
Let's get you a growth plan.
Send your details and Hamid reviews your account, your market and your competitors before the call, then walks you through the five changes that would move your cost per booked job the most. No contracts. Just answers.
- 01An experienced Google Ads strategist calls you. Not a sales rep. Not an SDR.
- 02We audit your account and show you exactly where money is being wasted.
- 03You get a plan built around your margins, your data and your goals.
Request your free growth plan
Emailhamid@dgency.com
ResponseA reply within one business day, every time
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