Booked consults up 70% for a two-attorney estate planning firm
Flat-fee campaigns by matter type, regions split with town-named ads, online consult booking tracked as the conversion, and remarketing over the decision window.
- +70%Booked consults per month
- $96Cost per booked consult
The challenge
A referral-only firm wanted predictable consults without a $20,000 budget. Estate planning is a slow, researched decision and the firm had no landing page, no online booking and no idea what a consult should cost.
What we did
- 01
Flat-fee campaigns
Exact-match campaigns for wills, trusts and probate with the flat fee and the consult offer in the ad.
- 02
Main Line and Center City split
Separate campaigns by region with town-named ads and the Pennsylvania bar details on each page.
- 03
Online consult booking
A booking page with the attorney photo, the fee schedule and calendar slots, tracked as the conversion.
- 04
Remarketing with the consult offer
Display and a short attorney video to visitors over a 30-day window, capped at three a day.
The outcome
Booked consults rose 70% on a $5,000 budget at $96 per booked consult, and the fee never changed because it is flat.
“We are a two-attorney firm. They gave us a plan for $5,000 a month and did not try to sell us $20,000. Consults are up 70 percent and the fee is flat.”
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Read the caseWant numbers like these?
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- 02We audit your account and show you exactly where money is being wasted.
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