Signed cases up 3.5× for a two-partner injury firm
Case-type campaigns, 24-hour intake with recorded calls, Local Services Ads beside search, and signed cases imported back into Google.
- 3.5×Signed cases per month (4 to 14)
- −44%Cost per signed case
The challenge
Two agencies had run broad match on the most expensive terms in Florida and reported form fills. Intake answered on a voicemail after 6pm, the landing page had no case results and no attorney photo, and nobody knew which leads had signed.
What we did
- 01
Case-type campaigns
Exact-match campaigns by case type: motor vehicle, rideshare, premises, workplace, each with its own page and budget.
- 02
24-hour intake
Call ads run around the clock once the firm added an answering service with a five-minute callback rule. Calls are recorded and scored.
- 03
Local Services Ads
Google Screened set up in week two. Leads run $180 to $260, disputes handled weekly, every lead reconciled to intake.
- 04
Signed-case imports
Signed matters flow back from the CRM with values, so the bids learn which searches produce cases, not calls.
The outcome
Signed cases went from four a month to fourteen on a budget that grew by less than half, and the cost per signed case fell 44%. The firm hired a third attorney in month eight.
“They told me in the first call that my landing page was the problem, not the ads. They were right, and signed cases went from four a month to fourteen.”
Other accounts, before and after.
HVACSummit Air & Heat
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
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DentalBright Smile Dental
Treatment-specific landing pages (implants, Invisalign, emergency), online booking tracked as a conversion, and Local Services Ads added once reviews passed 100.
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RoofingBluegrass Roofing
A storm campaign built before the season, replacement terms split by county with financing in the ad, Google Guaranteed live before hail, and drone bumpers during the decision window.
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PlumbingTrueLine Plumbing
Intake fixed first, emergency and big-ticket work split, north and south corridors separated, and booked jobs imported back into Google.
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Estate planningKeystone Estate Law
Flat-fee campaigns by matter type, regions split with town-named ads, online consult booking tracked as the conversion, and remarketing over the decision window.
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Pest controlEvergreen Pest Co
Local Services Ads switched on in week two, tourist clicks filtered out, plans and termite work split, and a new-resident offer for the growth corridors.
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ChiropracticNorthside Chiropractic
New-patient and auto-injury campaigns split, booking tracked HIPAA-safe, remarketing removed from condition pages, and suburb ad groups with their own offers.
Read the caseWant numbers like these?
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