92 new patients a month at $58 each for a Denver chiropractic clinic
New-patient and auto-injury campaigns split, booking tracked HIPAA-safe, remarketing removed from condition pages, and suburb ad groups with their own offers.
- 92New patients a month at $58
- −47%Cost per new patient
The challenge
A single campaign for everything, auto-injury patients worth several visits sharing a bid with one-off adjustments, and a booking widget that was never tracked. Remarketing had been set up in a way that broke healthcare policy.
What we did
- 01
New-patient and auto-injury split
Two campaigns with their own pages; the auto-injury page speaks to the insurance process and same-week availability.
- 02
Booking tracked, HIPAA-safe
Booking widget events and first-visit exports connected with no patient data in analytics.
- 03
Policy-safe account
Remarketing removed from condition pages; the budget moved into search and Google Screened.
- 04
Suburb campaigns
Highlands Ranch, Littleton and Lakewood run as separate ad groups with their own offers.
The outcome
Ninety-two new patients a month at $58 each, tracked to completed first visits, with the cost per new patient down 47%.
“Ninety-two new patients a month at fifty-eight dollars each, and every one is tracked to a first visit. We finally know what the ads do.”
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- 02We audit your account and show you exactly where money is being wasted.
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