Google Ads for the niches where we already know the numbers.
Every industry has its own cost per click, seasonality, intake quirks and close rate. We have run accounts in all of these, so there is no learning curve on your budget. Pick your industry for the benchmarks, the campaign blueprint and the traps to avoid.
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Each page covers typical costs, the keyword groups that convert, negatives, seasonality, compliance and a matching case study.
$40–$90 per lead · 40–55% closeGoogle Ads for chiropractors
Chiropractic is a high-volume, low-click-cost niche where the money is in the care plan, not the first visit. A new patient is worth $900 to $1,500 over a year of care, but a $29 special attracts people who come once.
Read the chiropractic practice page
$60–$120 per lead · 30–45% closeGoogle Ads for dentists
Dental is one of the best niches for Google Ads and one of the easiest to waste money in. A search for "dentist near me" can be a $1,200 new patient or a job seeker.
Read the dentist page
$50–$100 per lead · 35–50% closeGoogle Ads for electricians
Electrical has quietly become one of the best niches on Google. EV charger installs, panel upgrades, generators and solar-ready work are $1,500 to $8,000 jobs with rising search volume, while "electrician near me" still brings the $250 service calls that keep vans moving.
Read the electrical company page
$40–$90 per lead · 40–55% closeGoogle Ads for garage door companies
Garage door is a same-day business. A broken spring at 7am with a car stuck inside is searched once and booked with whoever answers first, usually within an hour.
Read the garage door company page
$60–$130 per lead · 30–45% closeGoogle Ads for HVAC companies
HVAC is the most seasonal, most competitive and most profitable home-services niche on Google. A broken AC in July is a same-day call; a furnace replacement in November is a $6,000 to $12,000 job.
Read the HVAC company page
$120–$300 per lead · 15–30% closeGoogle Ads for lawyers
Legal is where Google Ads gets expensive and where most firms get it wrong. Clicks run $20 to $300 depending on practice area, intake decides whether a lead becomes a client, and bar rules constrain what an ad can say.
Read the law firm page
$250–$500 per lead · 8–15% closeGoogle Ads for personal injury lawyers
Personal injury has the most expensive clicks in Google Ads: $100 to $300 for "car accident lawyer" in a big metro. At those prices a lead that does not sign is a real loss, and most PI accounts have no idea which leads signed.
Read the personal injury firm page
$40–$80 per lead · 40–55% closeGoogle Ads for pest control companies
Pest control is a recurring-revenue business advertised like a one-off service. A $150 one-time treatment and a $600-a-year quarterly plan come from the same search, and the difference is the offer on the page and the script on the phone.
Read the pest control company page
$45–$100 per lead · 40–55% closeGoogle Ads for physical therapists
Direct access changed physical therapy marketing: most states let patients book without a referral, and they search for PT the way they search for a dentist. A new patient completing a plan of care is worth $1,000 to $2,000, and specialty programs (pelvic health, vestibular, sports performance) are worth more.
Read the physical therapy clinic page
$50–$110 per lead · 35–50% closeGoogle Ads for plumbers
Plumbing is an emergency business. Half your best leads come from someone standing in water at 9pm searching "emergency plumber near me".
Read the plumbing company page
$120–$250 per lead · 15–30% closeGoogle Ads for roofers
Roofing has the biggest ticket and the most expensive clicks in home services. A replacement lead can cost $250 and be worth $15,000; a leak-repair lead can cost $80 and be worth $400.
Read the roofing company page
$150–$350 per lead · 20–35% closeGoogle Ads for water damage restoration companies
Restoration is the purest emergency niche in home services and one of the most expensive. A burst pipe, a flooded basement or a fire is searched once, at any hour, and the first company to answer and arrive gets a $3,000 to $20,000 job, often paid by insurance.
Read the restoration company pageGoogle Ads for HVAC
We run accounts in this niche today. Request the growth plan and we will send the benchmarks directly.
Get the numbersGoogle Ads for pest control
We run accounts in this niche today. Request the growth plan and we will send the benchmarks directly.
Get the numbersGoogle Ads for water damage restoration
We run accounts in this niche today. Request the growth plan and we will send the benchmarks directly.
Get the numbersGoogle Ads for family lawyers
We run accounts in this niche today. Request the growth plan and we will send the benchmarks directly.
Get the numbersGoogle Ads for immigration lawyers
We run accounts in this niche today. Request the growth plan and we will send the benchmarks directly.
Get the numbersGoogle Ads for estate planning lawyers
We run accounts in this niche today. Request the growth plan and we will send the benchmarks directly.
Get the numbersGoogle Ads for orthodontists
We run accounts in this niche today. Request the growth plan and we will send the benchmarks directly.
Get the numbersGoogle Ads for addiction treatment centers
We run accounts in this niche today. Request the growth plan and we will send the benchmarks directly.
Get the numbersThree groups, dozens of niches.
$60–$180 per lead · 20–45% closeHome services
Emergency and high-ticket jobs where speed to call matters more than anything.
- HVAC
- Plumbing
- Roofing
- Electrical
- Pest control
- Water damage restoration
- Garage doors
- Solar
- Landscaping
- Remodeling
$110–$350 per lead · 10–30% signedLegal
Expensive clicks, long intake, big case values. Every wasted click is a real dollar.
- Personal injury
- Family law
- Criminal defense
- Estate planning
- Immigration
- Employment law
- Bankruptcy
- Workers' comp
$65–$220 per lead · 15–45% bookedHealthcare
Patients who research, compare and book. Reviews, offers and landing pages carry a lot of the weight.
- Dental
- Implants & cosmetic dentistry
- Orthodontics
- Chiropractic
- Physical therapy
- Dermatology
- Addiction treatment
- Vision & LASIK
- Senior living
- Urgent care
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