Google Ads for electricians who want panel upgrades and EV chargers,
Electrical has quietly become one of the best niches on Google. EV charger installs, panel upgrades, generators and solar-ready work are $1,500 to $8,000 jobs with rising search volume, while "electrician near me" still brings the $250 service calls that keep vans moving. Most accounts bid the same on both. We separate high-value installs from service work, run emergency ads only when you can answer, and connect your job software so booked work drives the bidding. not just outlet calls.
LEADSTACK™ Five layers. One account that keeps growing.
Most Google Ads accounts are one campaign wearing five hats. LEADSTACK is how we build a lead-gen account instead: the campaign types stacked in the order that pays, each layer fed by the booked jobs the layer below it produced. Below, the stack as we build it for electricians.
Remarketing · videoNot here
Remarketing · displaySupport
Performance MaxScale
Local Services AdsCore
SearchCore
One campaign, five jobs
Booked jobs → Google
0:00 · The leak
You are paying for clicks. You need booked jobs.
Most accounts we audit have one campaign doing five jobs, broad match with no negative list, and Google optimizing toward form fills it never sees close. That is where the budget goes.
0:38 · Layer 1 · Search
Capture the demand that already exists.
Exact and phrase match, split by service value and urgency, with call ads while someone answers the phone. The base of the stack and usually 55 to 70 percent of the budget.
1:12 · Layer 2 · Local Services Ads
Pay per lead, above the ads.
Where the category qualifies, the Google Screened or Guaranteed badge sits above every search ad. We run it beside search, dispute junk leads weekly and compare cost per booked job each month.
1:40 · Layer 3 · Performance Max
Scale, but only on real data.
Performance Max finds more of the people who already book with you, if it is fed booked-job conversions and fenced with brand exclusions and search themes. Switched on in month two or three, never on day one.
2:10 · Layer 4 · Remarketing on display
Bring back the 95 percent who left.
Most visitors do not call on the first visit. A small display budget, 30-day windows and one message per service keeps the quote request alive for a few dollars a day.
2:35 · Layer 5 · Remarketing on YouTube
Be the name they remember.
For long decisions like a roof, an implant or an injury case, six-second bumpers to past visitors cost cents per view and lift branded search and close rate.
3:05 · The loop
Booked jobs flow back to Google. Bids follow revenue.
Offline conversion imports tell Google which clicks became customers, so every layer bids toward the cases that pay. By month three the target is hit, or our fee drops to zero until it is.
Film in production · storyboard preview0:00 / 3:40
The film is being shot with Hamid this quarter. Until it is live, the storyboard above walks the same chapters.
Google Ads works for electricians who can answer the phone.
We keep the roster short on purpose. These are the electrical company practices we do the most for, and the ones we turn away.
Good fit
Licensed and insured with job software in place
Live answer during ad hours
Interest in EV chargers, panels or generators, not only service calls
Willing to publish fixed prices for common installs
Not yet
No license documents for Google Guaranteed
Voicemail during business hours
Budgets under $100 a day
Where electricians lose money
Three leaks in most electrical company accounts
We see the same three problems in almost every electrical company account we take over. Each one is fixable in the first month.
01
EV charger and panel budgets diluted by outlet repairs
A $2,500 EV charger install and a $200 outlet fix cost about the same per click. In one campaign they get the same bids. We split installs from service and let the installs carry the account.
02
Emergency searches after hours with nobody on
"Power out in half the house" at 10pm is a call-now search. Ads running into voicemail pay for your competitor's job. We schedule around coverage and use call-only ads when a tech is on.
03
Every call counts, including the ones you decline
Google counts a 15-second call about a job you do not do as a conversion. We track duration, filter, and import booked jobs from your software so bidding learns from real work.
The audit checklist: mistakes we fix in most electrical company accounts
Installs and service calls in one campaign
Ads running into voicemail after hours
Every call counted as a conversion
No job software connection to Google Ads
Homepage as the landing page for EV charger searches
Wide radius including areas you do not serve
No fixed-price offer for the installs people compare on price
How booked jobs search
Four moments. Four different campaigns.
The same person searches differently at each stage. Treating them as one keyword list is how electrical company accounts pay big-ticket click prices for small-ticket searches.
01 · Problem"breaker keeps tripping", "outlet not working", "emergency electrician"
Something failed. Fast answer and a same-day promise win the service call.
02 · Project research"ev charger installation cost", "do I need a panel upgrade", "generator vs battery"
Planning a $1,500+ install over weeks. Pages with fixed prices and what is included capture them early.
03 · Quote"ev charger installer near me", "generac dealer [city]", "electrician for panel upgrade"
Comparing installers. Reviews, license, permits handled and a clear price decide.
Past customers and referrals in a branded campaign, kept separate.
Benchmarks
What good looks like for electricians
From our electrical company accounts across US metros, 2025–2026. "Typical" is what we see when we take an account over. "Good" is where a rebuilt account lands within 90 days.
Metric
Typical account
Good, after the rebuild
Cost per click (search)
$6–$22
$5–$15
Cost per lead
$50–$100
$40–$75 after the rebuild
Lead to booked job
35–50%
55%+ with live answer
Cost per booked job
$110–$220
$75–$150
EV / panel / generator quote lead
$80–$160
$60–$120 with a dedicated page
Average job value
$800
Budget weighted toward $1.5k+ installs
Local Services Ads cost per lead
$25–$60
Run alongside search
Campaign blueprint
How we structure a electrical company account.
Campaigns are split by intent and job value so budget follows the booked jobs worth the most.
Emergency & repairCall now
emergency electrician near me · electrician open now · power outage in house · breaker keeps tripping
Separate pages for EV chargers, panels, generators and service calls
Fixed-price offers for common installs (EV charger from $X) with what is included
Same-day promise with your real hours and after-hours coverage
Reviews, license, insurance, years in business next to the call button
Service area and neighborhoods named
Permit-handled and inspection-passed promise for installs
Ads that work
Ad copy examples
Written for the person about to call, not for the algorithm. Every headline names the service, the promise or the area.
EV chargers campaign · Sponsored
EV Charger Installed From $699 | Tesla & Level 2 Charger Installers | Permit Handled · Installed This Week
yourpractice.com › ev-chargers
Level 2 EV charger installation with the permit and inspection handled. Fixed price, licensed electricians, this-week appointments. Book online.
Panel upgrades campaign · Sponsored
200 Amp Panel Upgrade Quotes | Replace Your Old Fuse Box | Licensed · Insured · 4.9★
yourpractice.com › panel-upgrades
Free panel upgrade estimate with financing available. Licensed electricians, permits and inspections handled. Call or book online.
Emergency campaign · Sponsored
Emergency Electrician · Open Now | Same-Day Electrical Repair in your area | Licensed Electricians · Upfront Pricing
yourpractice.com › emergency
Power problems, tripping breakers and burning smells handled today. Upfront pricing, licensed and insured. Call now.
Offers that move the close rate
Fixed-price EV charger installation including permit
Free panel upgrade estimate with financing
Same-day service during business hours
Free safety inspection with any service call
Generator install with maintenance plan
Campaign types
Which Google Ads campaign types we run for electricians, and which we skip.
Every campaign type Google offers has a job. Most accounts we audit run the wrong ones, or run the right ones in the wrong order. This is the mix for electricians, in the order it is switched on.
CoreRuns from day one and carries most of the budget.
ScaleAdded once booked-job tracking is proven, usually month two or three.
SupportA small budget with one specific job.
Not hereWe would not run it for this account, and we say why.
SearchLSAPMaxDisplay RMK
Starting split of the monthly budget, rebalanced every month by cost per booked job. Shares are the midpoint of each range.
Core45%of budget
Search
Responsive search ads · exact and phrase match
Why it is core
EV chargers, panel upgrades and generators are $1,500 to $15,000 jobs and get their own campaigns. Service calls and troubleshooting run separately so the big-ticket budget is never spent on a $200 outlet job.
How we set it up
One campaign per intent tier, never one campaign for everything
Exact and phrase match with a shared negative list from day one
Ad schedule and bid adjustments around open hours
Location targeting by service area, not a city-wide radius
CoreInside search
Call ads
Call-only ads and call assets on mobile
Why it is core
Service and emergency searches ("no power in half the house") are calls. Call ads run while dispatch answers and are scored on booked jobs, not ring count.
How we set it up
Runs only while the phone is staffed
Calls under 60 seconds left out of the conversion count
Recordings scored weekly so the ad group learns from booked calls
Core20%of budget
Local Services Ads
Google Screened / Google Guaranteed · pay per lead
Why it is core
Electricians qualify for Google Guaranteed, and LSA leads run $25 to $60. Licensing and insurance paperwork is submitted at onboarding so the badge is live before the first search ad.
How we set it up
License, insurance and background checks submitted and kept current
Junk leads disputed every week
Reviews synced from Google Business Profile
Cost per booked job compared with search every month
Scale10–15%of budget
Performance Max
Asset groups across Search, YouTube, Display, Gmail and Maps
Why it is a scale layer
EV charger and generator installs are visual and researched, which suits Performance Max once booked-job imports are flowing. One asset group per product line with installed-job photos.
How we set it up
Never switched on before offline conversions are flowing
Brand exclusions and search themes on every asset group
One asset group per service, with real photos rather than stock
Lead form questions that filter price shoppers
Support5%of budget
Remarketing (display)
Display ads to past visitors and past callers
Why it is a support layer
Generator and panel quotes get compared over a week or two. Remarketing with the financing and the rebate details keeps your quote in front of them.
How we set it up
Audiences by page visited at 7, 30 and 90 days
Frequency capped at three a day
One message per service, with the offer in the headline
Customers who already booked are excluded
Not here0%of budget
Remarketing (video)
YouTube bumpers and skippable in-stream to past visitors
Why we skip it
Service work is same-day and video has little to add. We would test bumpers for a company selling generators or solar-plus-storage above $10,000 a month.
What would change our mind
Six-second bumper cut from a phone-shot founder video. Audiences shared from the search and display campaigns. Measured on branded search lift and assisted bookings, not views.
Not here0%of budget
Demand Gen
Visual prospecting across YouTube, Discover and Gmail
Why we skip it
Generator prospecting can work in hurricane and wildfire markets before the season, but only once search and LSAs are saturated. Not a day-one layer.
What would change our mind
Lookalikes built from booked customers, not site visitors. Job-site or before-and-after creative. Capped at ten percent of budget until cost per booked job matches search.
How a $5,000 month is split for a electrical company.
A starting split we adjust every month as the cost per booked job comes in by campaign. The highest-value campaign gets the biggest share because one big job can pay for the month.
Minimum we recommend: $3,000 a month, at least $100 a day.
EV chargers, panels, generators
40% Install quotes; highest job value
Emergency & service (call-only + search)
25% Same-day dispatches during coverage
Local Services Ads
20% Pay-per-lead volume with the badge
Lighting & remodel
10% Scheduled project work
Brand + remarketing
5% Protect the name, bring back quote researchers
Tracking, Local Services Ads and compliance
Measure booked jobs, not clicks
The account can only be optimized toward what it can see. For electricians that means calls with duration, form and booking events, and booked jobs imported back to Google with a value.
01
What we connect
Call tracking with recording and duration
Job software exports (ServiceTitan, Housecall Pro, Jobber) imported as offline conversions with value
Form and booking events with duplicate removal
GA4 + Google Tag Manager, enhanced conversions
Coverage-hour ad scheduling tied to the on-call roster
02
Local Services Ads for electricians
Available · $25–$60 per lead in most metros
Electrical is a core Local Services Ads category with the Google Guaranteed badge. We run LSAs with search, dispute junk leads weekly and compare cost per booked job by channel.
03
Compliance notes
State license number in ads and pages where required
Google Guaranteed (LSAs) requires license, insurance and background checks
Permit and inspection claims must be accurate
Manufacturer partner claims (Tesla, Generac) only with current status
Seasonality
The electrical company calendar
Budgets that stay flat all year waste money in quiet weeks and starve the account in busy ones. We plan by week around these moves.
Benchmarks from our accounts. Move the slider. Estimates, not promises.
$3,000$30k
Typical account today—leads / month—booked jobs / month—revenue / month
With DGENCY—leads / month—booked jobs / month—revenue / month
Assumes cost per lead $70 → −30% and lead-to-customer rate 40% → +25% after tracking and structure are fixed, at $800 per booked job. Open the full projector to use your own numbers.
Proof
The proof is in the booked jobs
Numbers our clients get paid on, from accounts in home services.
HVAC
Summit Air & Heat
Phoenix, AZ · $9,000/mo ad budget
−58%Cost per booked job ($142 to $59)
+188%Booked jobs per month in 5 months
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
8 client stories
★★★★★
“Three agencies before DGENCY. Every one of them sent me a report with a bunch of graphs. Hamid sent me a spreadsheet of booked jobs and what each one cost. That was the whole difference.”
Rick MorenoOwner, Canyon Air Conditioning
★★★★★
“They told me in the first call that my landing page was the problem, not the ads. I did not want to hear it. They were right, and signed cases went from four a month to fourteen.”
Danielle HarperManaging Partner, Harbor Injury Law
★★★★★
“We are a small practice. I was worried we would be too small for a real agency. Hamid looks at our account personally and my front desk knows exactly which new patients came from ads.”
Dr. Sana PatelOwner, Bright Smile Dental
★★★★★
“Our old agency reported clicks. DGENCY reports booked jobs, and the number went from 61 to 140 a month on the same budget once the tracking was honest.”
ME
Marcus EllisonOwner, Summit Air & Heat
★★★★★
“Hamid called our office as a customer before we signed and told us we missed a 4pm call. That is the level of detail. Cost per booked job is down 38 percent.”
LO
Lena OrtizGeneral Manager, TrueLine Plumbing
★★★★★
“Three quotes a week became eleven. The difference was the search terms they cut and the financing line they put in the ad. Nothing fancy, just correct.”
GW
Grant WhitakerOwner, Bluegrass Roofing
★★★★★
“We are a two-attorney firm. They gave us a plan for $5,000 a month and did not try to sell us $20,000. Consults are up 70 percent and the fee is flat.”
PN
Meera NairPartner, Keystone Estate Law
★★★★★
“Quarterly plans at $41 each from Local Services Ads and search together. Our previous agency never turned LSAs on. They did it in week two.”
The same process on every account. Management from $999 a month, never a percentage of spend; your ad budget is paid to Google in your own account. Three-month minimum, then month to month, with the fee dropping to zero if we miss the written target.
01
Weeks 1–2
Audit and tracking rebuild
We audit the account line by line and rebuild the measurement so that only real leads count.
02
Week 2
Blueprint
A written plan that maps your budget to the services and areas that make you the most money.
03
Weeks 3–4
Build
New campaign structure, ad copy and landing pages, built in your account, owned by you.
04
Month 2 onward
Run, learn, scale
Weekly hands-on optimization with AI doing the heavy lifting and Hamid making the calls that matter.
One-time
$299
Account audit
A line-by-line review of your existing Google Ads account, tracking and landing pages, with a written list of what to fix and what it is costing you. Credited toward setup if you continue.
Full hands-on management by Hamid and an experienced Google Ads strategist. Fee scales with the complexity of the account (service lines, locations, campaign types), not with your ad spend.
Everything in phases one to three: tracking rebuild, blueprint, campaign build and the first landing pages. Priced by the number of service lines and locations.
More on the FAQ page, or send your numbers with the growth plan request.
How much should an electrician spend on Google Ads?
At least $100 a day and $3,000 or more a month. Companies focused on EV chargers, panels and generators often run $5,000 to $10,000 profitably.
What does an electrical lead cost?
$50 to $100 per lead in most metros; install leads (EV, panel, generator) $80 to $160 and worth far more. A booked job typically costs $110 to $220.
Do Local Services Ads work for electricians?
Yes. Electrical is a core LSA category with the Google Guaranteed badge and pay-per-lead pricing. We run LSAs with search and dispute junk leads weekly.
Is EV charger installation worth advertising?
Increasingly. Search volume is rising, competition is still moderate in most metros, and the jobs are $1,000 to $3,000 with high close rates. It is usually the first campaign we build.
Can you connect our job software?
Yes. Booked and completed jobs from ServiceTitan, Housecall Pro, Jobber or similar are imported as offline conversions with value.
Should we run emergency ads?
Only when someone can answer. Emergency electrical calls close well; emergency calls into voicemail are the most expensive waste in the account.
How fast will we see results?
Tracking fixed in two weeks; most electrical accounts show a clear drop in cost per booked job by the end of the first full month.
Do you work with one-truck operations?
Yes, if you can spend $100 a day and answer during ad hours.
Ask Hamid directly
Send your numbers and get straight answers in the written plan.
Send your details and Hamid reviews your account, your market and your competitors before the call, then walks you through the five changes that would move your cost per booked job the most. Twenty minutes, a written plan, no obligation.
Step 01
Tell us about your business
Two minutes on the form.
Step 02
We do our homework
Website, landing pages, market and, with read access, your account.
Step 03
You get the plan in writing
A one-page plan you keep either way, and a call to walk through it if you want one.
