Google Ads in Austin, where people research before they call.
Austin has doubled in a generation, with incomes well above the national average and a population that compares reviews, reads the whole page and books online more than almost any other metro. The suburbs from Round Rock and Cedar Park down to Kyle and Buda are where the new households are, and they have no incumbent providers. Click costs run about 1.2 times the national average. We build Austin accounts by corridor, write pages for people who read, and track calls and online bookings to booked jobs so the bids follow the areas that pay. Your ads and pages should expect that.
LEADSTACK™ Five layers. One account that keeps growing.
Most Google Ads accounts are one campaign wearing five hats. LEADSTACK is how we build a lead-gen account instead: the campaign types stacked in the order that pays, each layer fed by the booked jobs the layer below it produced. Below, the stack as we build it for a Austin lead-gen business.
Remarketing · videoSupport
Remarketing · displaySupport
Performance MaxScale
Local Services AdsCore
SearchCore
One campaign, five jobs
Booked jobs → Google
0:00 · The leak
You are paying for clicks. You need booked jobs.
Most accounts we audit have one campaign doing five jobs, broad match with no negative list, and Google optimizing toward form fills it never sees close. That is where the budget goes.
0:38 · Layer 1 · Search
Capture the demand that already exists.
Exact and phrase match, split by service value and urgency, with call ads while someone answers the phone. The base of the stack and usually 55 to 70 percent of the budget.
1:12 · Layer 2 · Local Services Ads
Pay per lead, above the ads.
Where the category qualifies, the Google Screened or Guaranteed badge sits above every search ad. We run it beside search, dispute junk leads weekly and compare cost per booked job each month.
1:40 · Layer 3 · Performance Max
Scale, but only on real data.
Performance Max finds more of the people who already book with you, if it is fed booked-job conversions and fenced with brand exclusions and search themes. Switched on in month two or three, never on day one.
2:10 · Layer 4 · Remarketing on display
Bring back the 95 percent who left.
Most visitors do not call on the first visit. A small display budget, 30-day windows and one message per service keeps the quote request alive for a few dollars a day.
2:35 · Layer 5 · Remarketing on YouTube
Be the name they remember.
For long decisions like a roof, an implant or an injury case, six-second bumpers to past visitors cost cents per view and lift branded search and close rate.
3:05 · The loop
Booked jobs flow back to Google. Bids follow revenue.
Offline conversion imports tell Google which clicks became customers, so every layer bids toward the cases that pay. By month three the target is hit, or our fee drops to zero until it is.
Film in production · storyboard preview0:00 / 3:40
The film is being shot with Hamid this quarter. Until it is live, the storyboard above walks the same chapters.
The figures that shape every account we build here. Population and income set demand and job values; the click index sets what noise costs.
Languages that matter in campaigns
English
Spanish (East Austin, Rundberg, Dove Springs, Kyle)
City population
980k
Metro population
2.5M
Median household income
$86k
Cost of living index (US = 100)
119
Click cost index (US = 1.0)
1.2×
Time zone
Central
Areas we build around
8
Strongest lead-gen niches
HVAC, Plumbers, Dentists, Roofers
Austin market dynamics
What is different about Austin.
Population 2.5M in the metro, cost of living 119 against a US average of 100, clicks at about 1.2× the national average. Here is how that changes the account.
Readers, not callers
Austin visitors read reviews, compare three providers and book online at a higher rate than most metros. Landing pages here need real detail, transparent pricing where possible and online booking. Call-only ads matter for emergencies, but forms and bookings carry more of the volume.
North and south are different markets
Round Rock, Cedar Park, Leander and Georgetown in the north; Kyle, Buda and Dripping Springs in the south; both growing fast and both an hour from each other in traffic. We build separate campaigns for each corridor with their own budgets.
High incomes support higher job values
Westlake, Tarrytown, Steiner Ranch and Circle C carry job values well above the national average for HVAC, roofing, electrical and dental. That supports higher bids where the close rate justifies them, which is why booked-job tracking matters more here.
Heat, drought and the occasional freeze
Long summers drive AC and plumbing demand; drought cracks foundations and slab plumbing; the 2021 freeze showed what a week of burst pipes looks like. Seasonal campaigns with separate budgets keep the account ready for each.
Clients in the Austin metro include a plumbing company in Round Rock, a dental practice in South Austin and an electrical contractor covering Cedar Park and Leander.
Cost by industry in Austin
What a lead costs here
Our national benchmarks by niche adjusted for Austin's click index of 1.2×. Cost per booked job assumes the typical close rate for that niche. Use these to sanity-check any proposal you receive.
Which Google Ads campaign types we run for a Austin lead-gen business, and which we skip.
Every campaign type Google offers has a job. Most accounts we audit run the wrong ones, or run the right ones in the wrong order. This is the mix for a Austin lead-gen business, in the order it is switched on.
CoreRuns from day one and carries most of the budget.
ScaleAdded once booked-job tracking is proven, usually month two or three.
SupportA small budget with one specific job.
Not hereWe would not run it for this account, and we say why.
SearchLSAPMaxDisplay RMKVideo RMK
Starting split of the monthly budget in Austin, rebalanced every month by cost per booked job. Shares are the midpoint of each range.
Core55–70%of budget
Search
Responsive search ads · exact and phrase match
Why it is core
Captures people typing the problem into Google right now. Split by service value and urgency so bids follow revenue.
Austin: North and south corridors run as separate campaigns with suburb-named ads. Landing pages carry online booking, because Austin converts on forms and bookings more than most metros.
How we set it up
One campaign per intent tier, never one campaign for everything
Exact and phrase match with a shared negative list from day one
Ad schedule and bid adjustments around open hours
Location targeting by service area, not a city-wide radius
Core10–25%of budget
Local Services Ads
Google Screened / Google Guaranteed · pay per lead
Why it is core
The badge unit above the search ads for eligible service categories. You pay per lead, not per click.
Austin: Texas licensing is verified at onboarding. Austin LSA competition is lighter than Dallas or Houston in several trades, so LSAs often deliver the cheapest booked jobs in the account.
How we set it up
License, insurance and background checks submitted and kept current
Junk leads disputed every week
Reviews synced from Google Business Profile
Cost per booked job compared with search every month
Scale10–20%of budget
Performance Max
Asset groups across Search, YouTube, Display, Gmail and Maps
Why it is a scale layer
Finds more of the people who already convert with you. Only useful after it has clean booked-job data to learn from.
Austin: Austin visitors research, so Performance Max with detailed asset groups and real photos works once booked-job imports are flowing. Brand exclusions keep it off your own name.
How we set it up
Never switched on before offline conversions are flowing
Brand exclusions and search themes on every asset group
One asset group per service, with real photos rather than stock
Lead form questions that filter price shoppers
SupportInside search
Call ads
Call-only ads and call assets on mobile
Why it is a support layer
Puts a tap-to-call number in front of people on their phone during the hours someone will answer. Every call is recorded and scored.
How we set it up
Runs only while the phone is staffed
Calls under 60 seconds left out of the conversion count
Recordings scored weekly so the ad group learns from booked calls
Support3–6%of budget
Remarketing (display)
Display ads to past visitors and past callers
Why it is a support layer
Brings back the visitors who did not call or book the first time. Cheap, and it lifts the conversion rate of every other layer.
Austin: Austin buyers compare three providers before booking. Remarketing with reviews and the booking link brings back the ones who did not book on the first visit.
How we set it up
Audiences by page visited at 7, 30 and 90 days
Frequency capped at three a day
One message per service, with the offer in the headline
Customers who already booked are excluded
Support2–5%of budget
Remarketing (video)
YouTube bumpers and skippable in-stream to past visitors
Why it is a support layer
Keeps your name in front of people mid-decision for a few cents a view. Best where the buying decision takes days or weeks.
How we set it up
Six-second bumper cut from a phone-shot founder video
Audiences shared from the search and display campaigns
Measured on branded search lift and assisted bookings, not views
Not here0–10%of budget
Demand Gen
Visual prospecting across YouTube, Discover and Gmail
Why we skip it
Puts a visual offer in front of lookalike and in-market audiences before they search. Earns its place only for high-ticket, image-led services.
What would change our mind
Lookalikes built from booked customers, not site visitors. Job-site or before-and-after creative. Capped at ten percent of budget until cost per booked job matches search.
A radius around the office is not a strategy in Austin. Each tier gets its own campaigns and budget so bids follow where jobs actually come from. Tiers move as your data comes in.
Tier 1 · bid up
Westlake and Tarrytown
Central Austin
Cedar Park and Steiner Ranch
Highest incomes and job values; the highest CPCs in the metro
Tier 2 · core
Round Rock and Pflugerville
South Austin and Circle C
North Austin and the Domain
Strong volume with moderate CPCs; new-resident demand
Tier 3 · test
Kyle and Buda
Georgetown and Leander
Dripping Springs
Added as capacity allows, with separate budgets so they cannot drain Tier 1
Competition in Austin
What the top advertisers here do, and how a smaller operator beats them.
You do not need the biggest budget in Austin. You need the tightest account and the fastest phone.
Private-equity-backed HVAC and plumbing groups bid metro-wide on generic terms; local companies win with corridor-level ads and transparent pricing
Dental groups and DSOs dominate Central Austin and the Domain; single practices win on online booking, reviews and treatment pages
Law firms compete hard on family and criminal terms; smaller firms win on practice-area specificity and consult booking
Many competitors run English-only accounts with phone-only landing pages; online booking and Spanish campaigns are underused
Seasonality
The Austin calendar
Budgets that stay flat all year waste money in quiet weeks and starve the account in busy ones. We plan by week around these moves.
January–February
Freeze risk: burst pipes and heating emergencies in bad years; legal and dental steady.
March–May
Spring storms and hail in some years; roofing, pest and HVAC tune-ups rise; allergy season for practices.
June–September
AC repair and replacement peak; slab leaks and water heater failures; pest volume high.
With DGENCY—leads / month—customers / month—revenue / month
Assumes cost per lead $110 → −30% and lead-to-customer rate 30% → +25% after tracking and structure are fixed, at $2,200 per customer. Open the full projector to use your own numbers.
Proof
The proof is in the booked jobs
Numbers our clients get paid on, from accounts in home services, legal and healthcare.
HVAC
Summit Air & Heat
Phoenix, AZ · $9,000/mo ad budget
−58%Cost per booked job ($142 to $59)
+188%Booked jobs per month in 5 months
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
8 client stories
★★★★★
“Three agencies before DGENCY. Every one of them sent me a report with a bunch of graphs. Hamid sent me a spreadsheet of booked jobs and what each one cost. That was the whole difference.”
Rick MorenoOwner, Canyon Air Conditioning
★★★★★
“They told me in the first call that my landing page was the problem, not the ads. I did not want to hear it. They were right, and signed cases went from four a month to fourteen.”
Danielle HarperManaging Partner, Harbor Injury Law
★★★★★
“We are a small practice. I was worried we would be too small for a real agency. Hamid looks at our account personally and my front desk knows exactly which new patients came from ads.”
Dr. Sana PatelOwner, Bright Smile Dental
★★★★★
“Our old agency reported clicks. DGENCY reports booked jobs, and the number went from 61 to 140 a month on the same budget once the tracking was honest.”
ME
Marcus EllisonOwner, Summit Air & Heat
★★★★★
“Hamid called our office as a customer before we signed and told us we missed a 4pm call. That is the level of detail. Cost per booked job is down 38 percent.”
LO
Lena OrtizGeneral Manager, TrueLine Plumbing
★★★★★
“Three quotes a week became eleven. The difference was the search terms they cut and the financing line they put in the ad. Nothing fancy, just correct.”
GW
Grant WhitakerOwner, Bluegrass Roofing
★★★★★
“We are a two-attorney firm. They gave us a plan for $5,000 a month and did not try to sell us $20,000. Consults are up 70 percent and the fee is flat.”
PN
Meera NairPartner, Keystone Estate Law
★★★★★
“Quarterly plans at $41 each from Local Services Ads and search together. Our previous agency never turned LSAs on. They did it in week two.”
The same process on every account. Management from $999 a month, never a percentage of spend; your ad budget is paid to Google in your own account. Three-month minimum, then month to month, with the fee dropping to zero if we miss the written target.
01
Weeks 1–2
Audit and tracking rebuild
We audit the account line by line and rebuild the measurement so that only real leads count.
02
Week 2
Blueprint
A written plan that maps your budget to the services and areas that make you the most money.
03
Weeks 3–4
Build
New campaign structure, ad copy and landing pages, built in your account, owned by you.
04
Month 2 onward
Run, learn, scale
Weekly hands-on optimization with AI doing the heavy lifting and Hamid making the calls that matter.
One-time
$299
Account audit
A line-by-line review of your existing Google Ads account, tracking and landing pages, with a written list of what to fix and what it is costing you. Credited toward setup if you continue.
Full hands-on management by Hamid and an experienced Google Ads strategist. Fee scales with the complexity of the account (service lines, locations, campaign types), not with your ad spend.
Everything in phases one to three: tracking rebuild, blueprint, campaign build and the first landing pages. Priced by the number of service lines and locations.
More on the FAQ page, or send your numbers with the growth plan request.
How much does Google Ads cost in Austin?
About 1.2× the national average per click, so a little above what the same search costs in a mid-sized market. Legal and dental are the most expensive; roofing and pest control sit near the middle. Westlake, Central Austin and Cedar Park clicks cost more than the south and east suburbs.
What budget do I need to start in Austin?
At least $125 a day for most niches, and $6,000 or more a month for legal. Below that the account cannot buy enough clicks to learn which areas and searches turn into jobs. Practices in Austin should expect a higher share of online bookings than calls, so tracking has to capture both.
Which parts of Austin do you target?
Only the areas you serve and can reach quickly. Downtown and Central Austin, Westlake and Tarrytown, South Austin and Circle C, North Austin and the Domain, Round Rock and Pflugerville and Cedar Park and Leander each get their own campaign or ad group, so budget and bids follow where your jobs close, and areas you do not serve are excluded explicitly.
Do Austin customers really book online instead of calling?
More than in most metros. For practices and scheduled home services, online bookings can be half the conversions. We track both calls and bookings to booked jobs, and the landing pages offer both in the first screen.
Should I target Round Rock and Kyle from one account?
From one account, but not one campaign. The north and south corridors are separate campaigns with their own budgets and suburb-named ads, and if your crews only cover one, the other is excluded.
Is Austin too expensive for a small practice on Google Ads?
Clicks are 1.2× the national average but job values are higher too. A single-location practice wins by owning two or three neighborhoods, showing transparent pricing and reviews, and offering online booking.
What do the strongest Austin advertisers do differently?
They write pages for readers, offer online booking, split north and south, name the suburb in the ad, and import booked jobs back into Google so the bids learn from revenue.
Are you based in Austin?
We are a remote-first US team with clients across the country, including Austin. Every call is with Hamid or your account strategist, scheduled in Central time.
Ask Hamid directly
Send your numbers and get straight answers in the written plan.
Send your details and Hamid reviews your account, your Austin market and your competitors before the call, then walks you through the five changes that would move your cost per booked job the most. Twenty minutes, a written plan, no obligation.
Step 01
Tell us about your business
Two minutes on the form.
Step 02
We do our homework
Website, landing pages, market and, with read access, your account.
Step 03
You get the plan in writing
A one-page plan you keep either way, and a call to walk through it if you want one.
