Tampa Bay is our home. DGENCY is based here, and the market has every quirk a lead-gen account can face: a bay that splits Tampa from St. Petersburg and Clearwater, fast-growing suburbs in Wesley Chapel and Riverview, a hurricane season that sends roofing and restoration searches through the roof, and a winter population that arrives with no dentist or doctor. Click costs sit a little above the national average. We build Tampa accounts by side of the bay and by season, and track calls to booked jobs so the bids follow the areas that pay. Our home market, and we treat it that way.
LEADSTACK™ Five layers. One account that keeps growing.
Most Google Ads accounts are one campaign wearing five hats. LEADSTACK is how we build a lead-gen account instead: the campaign types stacked in the order that pays, each layer fed by the booked jobs the layer below it produced. Below, the stack as we build it for a Tampa lead-gen business.
Remarketing · videoSupport
Remarketing · displaySupport
Performance MaxScale
Local Services AdsCore
SearchCore
One campaign, five jobs
Booked jobs → Google
0:00 · The leak
You are paying for clicks. You need booked jobs.
Most accounts we audit have one campaign doing five jobs, broad match with no negative list, and Google optimizing toward form fills it never sees close. That is where the budget goes.
0:38 · Layer 1 · Search
Capture the demand that already exists.
Exact and phrase match, split by service value and urgency, with call ads while someone answers the phone. The base of the stack and usually 55 to 70 percent of the budget.
1:12 · Layer 2 · Local Services Ads
Pay per lead, above the ads.
Where the category qualifies, the Google Screened or Guaranteed badge sits above every search ad. We run it beside search, dispute junk leads weekly and compare cost per booked job each month.
1:40 · Layer 3 · Performance Max
Scale, but only on real data.
Performance Max finds more of the people who already book with you, if it is fed booked-job conversions and fenced with brand exclusions and search themes. Switched on in month two or three, never on day one.
2:10 · Layer 4 · Remarketing on display
Bring back the 95 percent who left.
Most visitors do not call on the first visit. A small display budget, 30-day windows and one message per service keeps the quote request alive for a few dollars a day.
2:35 · Layer 5 · Remarketing on YouTube
Be the name they remember.
For long decisions like a roof, an implant or an injury case, six-second bumpers to past visitors cost cents per view and lift branded search and close rate.
3:05 · The loop
Booked jobs flow back to Google. Bids follow revenue.
Offline conversion imports tell Google which clicks became customers, so every layer bids toward the cases that pay. By month three the target is hit, or our fee drops to zero until it is.
Film in production · storyboard preview0:00 / 3:40
The film is being shot with Hamid this quarter. Until it is live, the storyboard above walks the same chapters.
The figures that shape every account we build here. Population and income set demand and job values; the click index sets what noise costs.
Languages that matter in campaigns
English
Spanish (West Tampa, Town 'n' Country, Brandon)
City population
400k
Metro population
3.3M
Median household income
$65k
Cost of living index (US = 100)
102
Click cost index (US = 1.0)
1.1×
Time zone
Eastern
Areas we build around
8
Strongest lead-gen niches
Roofers, HVAC, Water damage restoration, Personal injury lawyers
Tampa market dynamics
What is different about Tampa.
Population 3.3M in the metro, cost of living 102 against a US average of 100, clicks at about 1.1× the national average. Here is how that changes the account.
The bay splits the market
Tampa, St. Petersburg and Clearwater are separated by bridges that turn a 15-mile job into an hour. Most of our clients serve one side. We build campaigns per side of the bay and exclude the other unless the client really covers it.
Growth suburbs have no incumbents
Wesley Chapel, Riverview, Land O' Lakes and Lakewood Ranch are filling with new households that need a dentist, an HVAC company and a lawyer for the first time. New-resident campaigns there are often the cheapest booked jobs in the account.
Hurricane season is a budget, not a surprise
From June the forecast can send thousands of roofing, restoration and tree searches in a day. Clients have a standby budget, pre-built storm campaigns and a claims-help landing page ready before the season, and the everyday campaigns keep running through it.
Snowbirds bring a second season
Winter residents arrive in November and need practices and home services on a different schedule. Dental, chiropractic and physical therapy see a second new-patient season with different searches and close rates.
Tampa Bay is our home market. Clients include a roofing company in Brandon, a dental practice in Wesley Chapel and a restoration company covering Hillsborough and Pasco.
Cost by industry in Tampa
What a lead costs here
Our national benchmarks by niche adjusted for Tampa's click index of 1.1×. Cost per booked job assumes the typical close rate for that niche. Use these to sanity-check any proposal you receive.
Which Google Ads campaign types we run for a Tampa lead-gen business, and which we skip.
Every campaign type Google offers has a job. Most accounts we audit run the wrong ones, or run the right ones in the wrong order. This is the mix for a Tampa lead-gen business, in the order it is switched on.
CoreRuns from day one and carries most of the budget.
ScaleAdded once booked-job tracking is proven, usually month two or three.
SupportA small budget with one specific job.
Not hereWe would not run it for this account, and we say why.
SearchLSAPMaxDisplay RMKVideo RMK
Starting split of the monthly budget in Tampa, rebalanced every month by cost per booked job. Shares are the midpoint of each range.
Core55–70%of budget
Search
Responsive search ads · exact and phrase match
Why it is core
Captures people typing the problem into Google right now. Split by service value and urgency so bids follow revenue.
Tampa: Campaigns run per side of the bay and per suburb, with storm campaigns built before June and held at $0 until the forecast turns. Winter-visitor campaigns switch on in November for practices.
How we set it up
One campaign per intent tier, never one campaign for everything
Exact and phrase match with a shared negative list from day one
Ad schedule and bid adjustments around open hours
Location targeting by service area, not a city-wide radius
Core10–25%of budget
Local Services Ads
Google Screened / Google Guaranteed · pay per lead
Why it is core
The badge unit above the search ads for eligible service categories. You pay per lead, not per click.
Tampa: Florida licensing (DBPR) and insurance are verified at onboarding so the badge is live before hurricane season, when LSA volume for roofing and restoration jumps.
How we set it up
License, insurance and background checks submitted and kept current
Junk leads disputed every week
Reviews synced from Google Business Profile
Cost per booked job compared with search every month
Scale10–20%of budget
Performance Max
Asset groups across Search, YouTube, Display, Gmail and Maps
Why it is a scale layer
Finds more of the people who already convert with you. Only useful after it has clean booked-job data to learn from.
How we set it up
Never switched on before offline conversions are flowing
Brand exclusions and search themes on every asset group
One asset group per service, with real photos rather than stock
Lead form questions that filter price shoppers
SupportInside search
Call ads
Call-only ads and call assets on mobile
Why it is a support layer
Puts a tap-to-call number in front of people on their phone during the hours someone will answer. Every call is recorded and scored.
Tampa: Storm weeks and AC failures are phone calls. Call ads run around the clock only if the line is answered live around the clock.
How we set it up
Runs only while the phone is staffed
Calls under 60 seconds left out of the conversion count
Recordings scored weekly so the ad group learns from booked calls
Support3–6%of budget
Remarketing (display)
Display ads to past visitors and past callers
Why it is a support layer
Brings back the visitors who did not call or book the first time. Cheap, and it lifts the conversion rate of every other layer.
How we set it up
Audiences by page visited at 7, 30 and 90 days
Frequency capped at three a day
One message per service, with the offer in the headline
Customers who already booked are excluded
Support2–5%of budget
Remarketing (video)
YouTube bumpers and skippable in-stream to past visitors
Why it is a support layer
Keeps your name in front of people mid-decision for a few cents a view. Best where the buying decision takes days or weeks.
Tampa: Pre-season bumpers in May to past visitors keep a roofer or restoration company top of mind before the first storm sends everyone searching at once.
How we set it up
Six-second bumper cut from a phone-shot founder video
Audiences shared from the search and display campaigns
Measured on branded search lift and assisted bookings, not views
Not here0–10%of budget
Demand Gen
Visual prospecting across YouTube, Discover and Gmail
Why we skip it
Puts a visual offer in front of lookalike and in-market audiences before they search. Earns its place only for high-ticket, image-led services.
What would change our mind
Lookalikes built from booked customers, not site visitors. Job-site or before-and-after creative. Capped at ten percent of budget until cost per booked job matches search.
A radius around the office is not a strategy in Tampa. Each tier gets its own campaigns and budget so bids follow where jobs actually come from. Tiers move as your data comes in.
Tier 1 · bid up
South Tampa
Westchase and Carrollwood
Lakewood Ranch
Highest home values and close rates; the highest CPCs in the metro
Tier 2 · core
Wesley Chapel and Land O' Lakes
Brandon and Riverview
St. Petersburg
Strong volume, moderate CPCs, new-resident demand in the growth suburbs
Tier 3 · test
Clearwater and the beaches
Plant City
Spring Hill
Added as capacity allows, with separate budgets so they cannot drain Tier 1
Competition in Tampa
What the top advertisers here do, and how a smaller operator beats them.
You do not need the biggest budget in Tampa. You need the tightest account and the fastest phone.
Roofing and restoration companies from across Florida flood the auction after a storm; local firms win on address, license, reviews and claims help in the ad
Private-equity-backed HVAC and plumbing groups bid metro-wide; local companies win with suburb-level ads and live answers
Injury firms with billboard budgets run expensive branded campaigns; smaller firms win on case-type specificity and speed to lead
Dental groups own generic terms in South Tampa and Wesley Chapel; single practices win on winter-visitor and new-resident offers
Seasonality
The Tampa calendar
Budgets that stay flat all year waste money in quiet weeks and starve the account in busy ones. We plan by week around these moves.
November–April
Winter residents: dental, chiropractic, PT and home-service searches rise; pest and lawn services steady.
April–May
Pre-season roofing inspections, AC tune-ups, termite swarms; pool and pest volume climbs.
June–November
Hurricane season: roofing, restoration and tree services surge per storm; AC repair peaks July to September.
Q4
Dental benefits deadline, post-storm roofing and restoration backlog, estate planning.
Landing pages in Tampa
Side of the bay and the suburb named in the headline (South Tampa, Wesley Chapel, St. Pete), not just "Tampa Bay"
Storm-response pages built before June: response time, insurance claim help, Florida license, local address
Winter-visitor and new-resident offers for practices (same-week appointments, insurance accepted)
Reviews, license and financing above the fold for trades
Minimum budgets in Tampa
Our national minimums adjusted for local click costs.
HVAC: $4,500 a month
Plumbing: $3,500 a month
Roofing: $6,500 a month
Electrical: $3,500 a month
Pest control: $3,500 a month
Water damage / restoration: $9,000 a month
Your numbers
What a monthly budget produces for a lead-gen business in Tampa
Benchmarks from our accounts. Move the slider. Estimates, not promises.
With DGENCY—leads / month—customers / month—revenue / month
Assumes cost per lead $110 → −30% and lead-to-customer rate 30% → +25% after tracking and structure are fixed, at $2,200 per customer. Open the full projector to use your own numbers.
Proof
The proof is in the booked jobs
Numbers our clients get paid on, from accounts in home services, legal and healthcare.
HVAC
Summit Air & Heat
Phoenix, AZ · $9,000/mo ad budget
−58%Cost per booked job ($142 to $59)
+188%Booked jobs per month in 5 months
Rebuilt call tracking, cut 1,900 wasted search terms in month one, moved budget to AC replacement in summer and furnace in winter.
8 client stories
★★★★★
“Three agencies before DGENCY. Every one of them sent me a report with a bunch of graphs. Hamid sent me a spreadsheet of booked jobs and what each one cost. That was the whole difference.”
Rick MorenoOwner, Canyon Air Conditioning
★★★★★
“They told me in the first call that my landing page was the problem, not the ads. I did not want to hear it. They were right, and signed cases went from four a month to fourteen.”
Danielle HarperManaging Partner, Harbor Injury Law
★★★★★
“We are a small practice. I was worried we would be too small for a real agency. Hamid looks at our account personally and my front desk knows exactly which new patients came from ads.”
Dr. Sana PatelOwner, Bright Smile Dental
★★★★★
“Our old agency reported clicks. DGENCY reports booked jobs, and the number went from 61 to 140 a month on the same budget once the tracking was honest.”
ME
Marcus EllisonOwner, Summit Air & Heat
★★★★★
“Hamid called our office as a customer before we signed and told us we missed a 4pm call. That is the level of detail. Cost per booked job is down 38 percent.”
LO
Lena OrtizGeneral Manager, TrueLine Plumbing
★★★★★
“Three quotes a week became eleven. The difference was the search terms they cut and the financing line they put in the ad. Nothing fancy, just correct.”
GW
Grant WhitakerOwner, Bluegrass Roofing
★★★★★
“We are a two-attorney firm. They gave us a plan for $5,000 a month and did not try to sell us $20,000. Consults are up 70 percent and the fee is flat.”
PN
Meera NairPartner, Keystone Estate Law
★★★★★
“Quarterly plans at $41 each from Local Services Ads and search together. Our previous agency never turned LSAs on. They did it in week two.”
The same process on every account. Management from $999 a month, never a percentage of spend; your ad budget is paid to Google in your own account. Three-month minimum, then month to month, with the fee dropping to zero if we miss the written target.
01
Weeks 1–2
Audit and tracking rebuild
We audit the account line by line and rebuild the measurement so that only real leads count.
02
Week 2
Blueprint
A written plan that maps your budget to the services and areas that make you the most money.
03
Weeks 3–4
Build
New campaign structure, ad copy and landing pages, built in your account, owned by you.
04
Month 2 onward
Run, learn, scale
Weekly hands-on optimization with AI doing the heavy lifting and Hamid making the calls that matter.
One-time
$299
Account audit
A line-by-line review of your existing Google Ads account, tracking and landing pages, with a written list of what to fix and what it is costing you. Credited toward setup if you continue.
Full hands-on management by Hamid and an experienced Google Ads strategist. Fee scales with the complexity of the account (service lines, locations, campaign types), not with your ad spend.
Everything in phases one to three: tracking rebuild, blueprint, campaign build and the first landing pages. Priced by the number of service lines and locations.
More on the FAQ page, or send your numbers with the growth plan request.
How much does Google Ads cost in Tampa?
About 1.1× the national average per click, so a little above what the same search costs in a mid-sized market. Roofing during storm season and injury law are the most expensive; dental and pest control sit near the middle. South Tampa and the beaches cost more per click than the eastern suburbs.
What budget do I need to start in Tampa?
At least $100 a day for most niches, and $5,500 or more a month for legal. Below that the account cannot buy enough clicks to learn which areas and searches turn into jobs. Roofers and restoration companies should plan a standby budget for June to November.
Which parts of Tampa do you target?
Only the areas you serve and can reach quickly. South Tampa, Downtown and Seminole Heights, Carrollwood and Northdale, Wesley Chapel and Land O' Lakes, Brandon and Riverview and St. Petersburg each get their own campaign or ad group, so budget and bids follow where your jobs close, and areas you do not serve are excluded explicitly.
You are based in Tampa. Does that change how you run Tampa accounts?
Hamid reviews every Tampa account himself and knows the suburbs, the competitors and the bridges. It also means we can meet in person, and that we have first-hand data on Tampa Bay costs per booked job across home services, legal and healthcare.
How do you handle hurricane season?
Storm campaigns, ads and a claims-help landing page are built before June and held at $0. When a storm is forecast they switch on with a pre-agreed standby budget, and the everyday campaigns keep running so the routine jobs are not lost.
Should I advertise on both sides of the bay?
Only if your crews really cross the bridges. Most clients serve one side, and we build the account that way, with the other side excluded explicitly so a Clearwater search cannot spend Brandon budget.
What do the strongest Tampa Bay advertisers do differently?
They split by side of the bay, have storm budgets ready, name the suburb in the ad, answer the phone live and import booked jobs back into Google so the bids learn from revenue.
Are you based in Tampa?
Yes. DGENCY is based in Tampa, and Hamid reviews every account himself. We manage accounts across the US from here, so you get a local team with national benchmarks.
Ask Hamid directly
Send your numbers and get straight answers in the written plan.
Send your details and Hamid reviews your account, your Tampa market and your competitors before the call, then walks you through the five changes that would move your cost per booked job the most. Twenty minutes, a written plan, no obligation.
Step 01
Tell us about your business
Two minutes on the form.
Step 02
We do our homework
Website, landing pages, market and, with read access, your account.
Step 03
You get the plan in writing
A one-page plan you keep either way, and a call to walk through it if you want one.
